#NoBirdFlu: clear communications for better biosecurity Avian influenza

The #NoBirdFlu toolkit, launched to coincide with the start of the new migratory season in Europe, aims to raise awareness about the importance of applying simple biosecurity steps, particularly on small and medium-sized farms. By adopting these measures, farmers will help to protect animal and public health, ensure food production stability, and minimize disruptions to trade.

"The launch of #NoBirdFlu highlights how preparedness today can prevent crises tomorrow," said Nikolaus Kriz, EFSA's Executive Director. "By working together we can protect our animals, secure food systems and build resilience against future health threats. EFSA is committed to provide the scientific advice needed to keep bird flu out of European farms."

"With winter approaching, and the threat of avian influenza rising, everyone must play their part in preventing new outbreaks. From farmers, workers and small flock holders, to vets and farm visitors, simple precautions can make a real difference in reducing the spread of this serious disease. This campaign provides practical guidance to help protect flocks and safeguard Europe's poultry sector," said Claire Bury, Deputy Director General for Food Sustainability at the European Commission.

The toolkit includes several communication materials, translated in all EU languages, that support farmers in preventing the introduction and spread of avian influenza on their farms.

Main features

• A detailed infographic with guidance on hygiene, protective equipment, and movement control for farmers, animals, tools, workers and visitors.
• Posters with visual reminders of key actions to integrate into daily routines.
• Ready-to-use content (stickers, posts) for social media to reach out to farming communities and beyond.

Why now?

Avian influenza outbreaks can devastate poultry populations, disrupt supply chains, and harm farmers' livelihoods, as well as have an impact on public health. Incidents of avian influenza in Europe typically rise during the winter months as migratory birds travel and cluster across the continent and proactive measures are critical to prevent the virus from entering or spreading on farms. Every individual interacting with a farm-whether a worker, supplier, or visitor-plays a role in keeping poultry safe.

The toolkit is the result of a joint effort with the European Commission, reflecting a shared commitment to preventing outbreaks before they start and ensuring the sustainability of the EU poultry farming sector.

What's next?

The European Commission has requested that EFSA conducts research into the risk perception of farmers, veterinarians, and farm workers in Europe on avian influenza to understand how to best tailor future awareness campaigns. This data will inform a broader EU-wide initiative in 2026, designed to strengthen preparedness plans against avian influenza and help reduce the risk of future pandemics.

How to get involved

Support the dissemination of these resources! By sharing clear and consistent messages on improving farm biosecurity, stakeholders and partners across Member States and beyond can play a crucial role in halting the spread of avian influenza in Europe. Download the toolkit now and join us in saying #NoBirdFlu.

Support the dissemination of these resources!

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