Amazon.com Inc.

10/06/2026 | News release | Distributed by Public on 10/06/2026 01:24

Prime Big Deal Days 2026 is here: Check out 95+ of the best deals to shop now

Key takeaways

  • Prime Big Deal Days 2026 is underway, running 48 hours from Tuesday, October 6 (12:01 a.m. PDT) through Wednesday, October 7 (11:59 p.m. PDT).
  • We're rounding up some of the best deals across the event and updating this list throughout both days.
  • Today's Big Deals drop three times daily at up to 55% or more off-most at Amazon's lowest price of the year so far.
Ready to kick off fall and holiday shopping? Prime Big Deal Days 2026 is officially here, giving Prime members 48 hours of deals across fashion, electronics, beauty, toys, home, and more-including everything you need for fall wardrobe refreshes, Halloween and game-day gatherings, and getting a head start on holiday gifting.

8 Amazon AI features to help you find the best deals this Prime Big Deal Days

Prime Big Deal Days 2026 starts on October 6, and these AI shopping tools can help you find, track, and score the best deals.

This year's event, running through Wednesday, October 7, features deals at Amazon's lowest prices of the year so far, with savings on top brands like LEGO, La Roche-Posay, and UGG. Today's Big Deals are back with limited-time offers at up to 55% or more off, with new drops launching three times daily at midnight, 8 a.m., and 1 p.m. PDT.
We've rounded up some of the best deals available right now. We'll keep updating this list throughout the event, so be sure to check back often.
All deals and availability are subject to change.

Tech deals

The Samsung 55-inch The Frame Smart TV doubles as wall art when you're not watching, with Art Mode, a slim-fit wall mount, and Alexa built in. It's now up to 36% off. Shop the deal.
Enjoy up to 33% off these Edifier headphones, with Hi-Res audio and up to 92 hours of playtime. Shop the deal.
Start spinning records in minutes with the Syitren all-in-one Bluetooth turntable and its built-in speakers. Now up to 15% off. Shop the deal.
The Anker MagGo UFO charges your iPhone, AirPods, and Apple Watch all at once. Now up to 37% off. Shop the deal.
Snag the Canon Ivy 2 Mini Photo Printer for up to 25% off and print sticky-back photos straight from your phone. Shop the deal.
Save up to 44% on the JBL Tune 720BT Headphones, delivering JBL Pure Bass, Bluetooth 5.3, and up to 76 hours of battery. Shop the deal.
Now up to 20% off, the Amazon Basics MagSafe Compatible 25W 3-in-1 Wireless Charging Station powers up your phone, watch, and earbuds all at once with fast Qi2.2 certified charging. Shop the deal.
Save up to 26% on the Furbo 360° Cat Camera, with rotating live view, app-controlled treat toss, and two-way audio to stay connected to your cat. Shop the deal.
Snag the Soundcore AeroClip Earbuds for up to 44% off. These feature open-ear clip-on comfort with 12mm drivers for powerful bass. Shop the deal.
Nothing's 2026 over-ear headphones deliver adaptive noise canceling and wireless freedom and are now up to 35% off. Shop the deal.
Save up to 43% off an HP OmniBook 3 16-inch laptop, featuring a high-resolution touchscreen display and lifelike color reproduction. Shop the deal.
Score up to 28% off on Beats Studio Pro Wireless Headphones with active noise canceling, USB-C lossless audio, and up to 40 hours of battery life for Apple and Android. Shop the deal.
The Roku 55-inch Pro Series 4K OLED Smart TV features a 120Hz refresh rate and all your streaming favorites in one place. This TV is now up to 30% off. Shop the deal.

How to use Alexa for Shopping to compare products, check price history, auto-buy items at target prices, and more

From price tracking to automated purchases to new release alerts, here's how to get the most out of Amazon's AI shopping assistant.

Active noise canceling, deep bass, and up to 24 hours of playtime-the Bose QuietComfort Headphones in limited-edition Twilight Blue are designed for all-day listening with USB-C charging. Now up to 43% off. Shop the deal.
See every angle in 2K. The Arlo Essential Indoor Pan Tilt Zoom Security Camera pans, tilts, and zooms with a 6-month plan included-now up to 64% off. Shop the deal.
Save up to 60% on select devices including the Echo Dot. Shop the deal.
Tip: Today's Big Deals drop three times daily at midnight, 8 a.m., and 1 p.m. PDT, so set a reminder and check back throughout the day.

Home deals

Meet your new kitchen MVP-the Our Place Titanium Perfect Pot Pro does the work of multiple pans with a 6.75-quart nonstick titanium design, now up to 41% off. Shop the deal.
Sink into hotel-worthy comfort with the Casper Sleep Original down-alternative pillow, now in a 2-pack at up to 34% off. Shop the deal.
Wrap yourself in cloud-soft comfort with the plush faux-fur UGG Euphoria Throw Blanket, now up to 28% off. Shop the deal.
Blend like a pro with the Vitamix Propel Series 750 Blender-four preset programs and professional-grade power in a bold red design, now up to 23% off. Shop the deal.
Save up to 31% off the Google Nest Thermostat that helps you save energy and stay comfortable. Shop the deal.
The DEWALT 20V MAX brushless combo kit brings serious power to every DIY project-drill and impact driver included. Now up to 28% off. Shop the deal.
No gym? No problem. The WalkingPad G1SE folds flat, hits 7.5 mph, and keeps you moving from home, now up to 37% off. Shop the deal.
Turn any room into a spa with the Vitruvi Stone Diffuser-a beautifully minimal ceramic essential oil diffuser that's as calming to look at as it is to breathe in, now at up to 25% off. Shop the deal.
Say goodbye to sweeping and mopping-the eufy C28 Robot Vacuum and Mop Combo tackles both in one pass with powerful 15,000 Pa suction and a self-cleaning HydroJet roller mop, now up to 44% off. Shop the deal.
Stay cool all night long with the REST Evercool Cooling Comforter, which is built for hot sleepers and now up to 35% off. Shop the deal.
Powerful, cord-free cleaning is yours with the Dyson Cyclone V10 Origin Cordless Vacuum-up to 31% off. Shop the deal.
Fizz up fresh sparkling water in seconds with the stainless steel SodaStream ENSO Sparkling Water Maker, now up to 31% off. Shop the deal.
Get inspired with the Something from Nothing cookbook, which can help you transform everyday ingredients into meals you'll want to make again and again. It's now up to 55% off. Shop the deal.
Breathe easier all year round-the Dyson Purifier Humidify+Cool PH03 purifies, humidifies, and cools in one sleek machine, now up to 47% off. Shop the deal.
Pack smarter, travel better-the Bric's Cervia two-piece Hardside Expandable Luggage Set rolls effortlessly through any terminal with 360° spinner wheels and lightweight durability, now up to 30% off. Shop the deal.
Stay refreshed on the go-the 40-ounce Owala FreeSip Water Bottle in Blue Jay lets you sip or swig with a single lid, now up to 25% off. Shop the deal.
Tip: Shop small this Prime Big Deal Days. More than 60% of sales in Amazon's store come from independent sellers-most of which are small and medium-sized businesses. Check out deals from small businesses at the Amazon Small Business page.

Beauty deals

Get a glass-like glow with COSRX's Blue Copper Peptide Bakuchiol Serum, powered by GHK-Cu and bakuchiol to plump and hydrate. Now up to 26% off. Shop the deal.
Refine pores and smooth skin with medicube's dual-textured Zero Pore Pads 2.0, formulated with AHA + BHA. Now up to 21% off. Shop the deal.
Keep every brush, palette, and essential perfectly organized with the EACHY Travel Makeup Bag, which lies flat for easy access and zips up compact for life on the go. It's now up to 15% off. Shop the deal.
Find your signature scent for up to 30% off-the Marc Jacobs Perfect Eau de Toilette is light, fresh, and effortlessly chic. Shop the deal.
For up to 30% off, give your skin an energizing boost with Kiehl's Facial Fuel Men's Energizing Moisturizer with SPF 20-lightweight hydration and sun protection in one easy step. Shop the deal.
The amika season's smoothing anti-frizz set delivers humidity-proof smoothness in one exclusive limited-edition bundle, now up to 50% off. Shop the deal.
Dry and style in half the time with the T3 LuxeDry Ionic Hair Dryer Set. It comes with a diffuser for curly, wavy, and all hair types, delivering smooth, frizz-free results at up to 33% off. Shop the deal.
Whatever your skin needs, the LOOPS Variety Loop Kit has a hydrogel mask for the moment-five masks to rejuvenate, hydrate, and refine. Now up to 40% off. Shop the deal.
Enjoy up to 36% off the Anua Azelaic Acid 10 Hyaluron Serum, lightweight blemish care that calms redness and hydrates oily-prone skin. Shop the deal.
Save up to 30% off on a bottle of Hugo Boss Bottled Infinite-a bold, magnetic fragrance that layers warm woods and aromatic lavender for a scent that commands attention all day. Shop the deal.
Sensitive skin deserves a gentle touch. The La Roche-Posay Toleriane Hydrating Gentle Facial Cleanser with niacinamide is formulated for faces that need a little extra care, now up to 25% off. Shop the deal.
Level up your grooming game with up to 30% off the BaBylissPRO FXONE Professional Cordless Clipper in Gold-precision-engineered with a high-torque motor for barbershop-quality cuts at home. Shop the deal.
The medicube Booster Pro X2 delivers 2X care for glow, pores, and radiance across seven modes in one device. Now up to 40% off. Shop the deal.
From first coffee to last call, the stila Stay All Day liquid eyeliner keeps your look flawless-and it's waterproof. Now up to 40% off. Shop the deal.
Wake up to pillowy-soft lips every morning with the LANEIGE Lip Sleeping Mask. Its shea butter delivers intense overnight hydration that's become a cult favorite, and it's now up to 30% off. Shop the deal.
The ELEMIS Pro-Collagen Marine Cream SPF 30, which combines powerful marine actives with sun protection for visibly firmer, younger-looking skin, is now up to 40% off. Shop the deal.
Lip color, meet skin care. Snag the Milk Makeup Cooling Water Jelly Tint, a buildable, transfer-proof lip and cheek stain with vegan collagen and hydrating aloe, for up to 30% off. Shop the deal.
Give your hair the reset it deserves with the OLAPLEX Wash & Shine Hair Kit, which can repair, hydrate, and add brilliant shine from the very first wash. It's now up to 30% off. Shop the deal.
Looking for lashes that go on and on? The Maybelline Lash Sensational Sky High Mascara in Blackest Black offers buildable volume and length in a washable formula-now up to 32% off. Shop the deal.
Save up to 33% off on the Essie Gel Couture Longwear Nail Polish Kit-a sheer pink polish paired with a glossy top coat for an easy at-home manicure. Shop the deal.
A little goes a long way-the Charlotte Tilbury Magic Vanish Color Corrector is a buttery, mica-enriched cream designed to help reduce the appearance of dark circles and puffiness. Now up to 40% off. Shop the deal.
Bright, dreamy, and irresistibly fresh, the Marc Jacobs Daisy Ever So Fresh Eau de Parfum is a mood-boosting floral that belongs in every rotation and is now up to 30% off. Shop the deal.
Tip: Alexa for Shopping can set deal alerts, track price drops, and notify you when items on your Lists go on sale.

Fashion deals

Add a little sparkle to any outfit with the rose gold-toned Swarovski Dextera Pendant, featuring a brilliant round-cut crystal, now up to 54% off. Shop the deal.
Save up to 15% on the Splendid Lounge Denim Pants, which pair soft, lightweight denim with the relaxed ease of loungewear for everyday comfort. Shop the deal.
Elevate your wrist game with the Michael Kors Lexington-a beige gold-tone chronograph that adds instant polish to any look. Now up to 31% off. Shop the deal.
Bundle up in style with the Amazon Essentials heavyweight wool-blend crewneck-warm, relaxed, and built for the coldest days. Now up to 20% off. Shop the deal.
Wrap yourself in the beloved Barefoot in the Wild pattern with this chic, buttery-soft robe from Barefoot Dreams-now up to 38% off. Shop the deal.
Save up to 25% on the Ray-Ban x Scuderia Ferrari sunglasses-where motorsport heritage meets timeless Italian eyewear design. Shop the deal.
Elevate your everyday carry with the Cole Haan Judson Brushed Twill Fashion Backpack, which blends sophisticated style with effortless function. Now up to 47% off. Shop the deal.
The Madden Girl Giia Sneakers in leopard print add instant edge to any outfit, and they're now up to 20% off. Shop the deal.
Tip: Set up your Interests by selecting categories you're passionate about-from cooking to fitness to fashion-and instantly see relevant deal recommendations in your feed.

Kids deals

The Stokke YOYO3 stroller folds in and out in a flash-and it's light, compact, and carry-on compatible, so you're always ready to go. Now up to 32% off. Shop the deal.
Enjoy up to 40% off the BRIO World Deluxe Railway Set-87 pieces of classic wooden train fun that sparks imagination for hours. Shop the deal.
The Barbie and the Rockers 40th anniversary collectible is back and ready to rock your display shelf, now up to 26% off. Shop the deal.
Dive into creative play with a MAGNA-TILES Coral Reef set, which brings 25 colorful magnetic pieces that kids can't put down, now up to 30% off. Shop the deal.
Dream it, build it, display it-the LEGO Technic Lamborghini Huracán Tecnica brings the supercar experience home. Now up to 30% off. Shop the deal.
Screen-free story time just got more magical. The Toniebox 2 Disney Bundle brings Lightning McQueen, Simba, and Winnie the Pooh to life for little ones ages 3+, now at up to 43% off. Shop the deal.

Amazon's Holiday Kids Gift Book is back with 600+ toys, games, and gifts for every age

From an interactive Alexa+ story to exclusive Forest Friends gifts, this year's edition has something for everyone on your list.

Bedtime just got softer. Little Sleepies Bamboo Baby Pajamas are made from viscose bamboo with a two-way zipper for fuss-free changes, now up to 30% off. Shop the deal.
Floppy ears or big sunglasses? Hasbro's Guess Who? Plus game adds people and pet cards to the classic guessing game for a fresh twist on family game night-now up to 33% off. Shop the deal.
The Transformers Optimus Prime and Megatron 2-Pack brings two 7-inch action figures together in one set for fans ages 6 and over. It's now up to 33% off. Shop the deal.
Roll it, squish it, shape it-the Play-Doh Fun Tub Set comes with 19 accessories and a reusable storage container for creative play that cleans up easily. Now up to 44% off. Shop the deal.
Take the battle to the skies. Hasbro's Battleship with Planes puts an aerial spin on the classic naval strategy game for ages 7 and up. Grab it now for up to 43% off. Shop the deal.
The Tonka Retro Collector's Edition Mighty Dump Truck is made with 2X more steel than standard Tonka trucks for rugged, hands-on play-and is now up to 31% off. Shop the deal.
Tip: Add items to your Lists to stay up to date when your saved products go on sale.

Grocery and personal care deals

Refreshing like a juice, powered like a protein-Bloom Nutrition Clear Whey in Strawberry Watermelon may be your new post-workout favorite, now up to 25% off. Shop the deal.
Melt away tension after every workout with the TheraGun Therabody Prime 6th Gen deep tissue massage gun, now at up to 39% off. Shop the deal.
Rehydration, but make it fun. Liquid I.V. Hydration Electrolytes in Firecracker come in a 16-count pack of easy-to-mix flavor, now up to 15% off. Shop the deal.
Liquid Death Sparkling Energy Drink brings bold flavor and 100 mg of caffeine with zero sugar. Grab a 12-pack now for up to 25% off. Shop the deal.
Stock up for trick-or-treaters with a 70-pack of Welch's Fruit Snacks Halloween. These individually wrapped, gluten-free fruit snacks are now up to 30% off. Shop the deal.
Grab the SOUR PATCH KIDS & SWEDISH FISH Mini Soft & Chewy Candy Variety Pack for up to 31% off-the ultimate sweet-and-sour snack stash for movie nights, road trips, or anytime cravings hit. Shop the deal.
Power through your morning with a dairy- and nut-free Ripple Coffee Plant-Based Protein Shake. A pack of 12, each with 20g of plant-based protein and 100mg of caffeine, is now up to 25% off. Shop the deal.
The Touchland Juicy Trio Hydrating Hand Sanitizer Spray Set Travel Size keeps you clean and moisturized on the go with three delicious scents, and it's currently up to 30% off. Shop the deal.
Save up to 35% off on HUM Flatter Me Plus Digestive Enzymes, Prebiotics & Gut Health (60 count), a daily gut-health essential packed with digestive enzymes and prebiotics to help you feel your best from the inside out. Shop the deal.
Your morning ritual just got an upgrade. RYZE Mushroom Coffee Latte+ Vanilla Coffee Latte, 20 Servings blends smooth vanilla flavor with functional mushrooms for a feel-good start to the day, now up to 30% off. Shop the deal.
Fuel up smarter with a 12-pack of BUM Sugar Free Energy Drink with Nootropics, which delivers zero-sugar energy and brain-boosting nootropics. Now up to 30% off. Shop the deal.
Elevate every meal with TRUFF Original Black Truffle Hot Sauce-a rich blend of real black truffles and savory heat that turns any dish into a gourmet experience, now up to 20% off. Shop the deal.
Tip: You'll need a Prime membership to shop all the Prime Big Deal Days deals. If you haven't already, sign up to enjoy savings, convenience, and entertainment in one membership.

About Prime Big Deal Days

Prime Big Deal Days is a Prime member-exclusive shopping event. The 2026 event officially started Tuesday, October 6 (12:01 a.m. PDT), and runs through Wednesday, October 7 (11:59 p.m. PDT), offering Prime members 48 hours of deals at Amazon's lowest prices of the year so far across top brands and categories. Learn everything you need to know about Prime Big Deal Days.
Not yet a Prime member? Sign up now and read about all the benefits that make a membership worth it.
Amazon.com Inc. published this content on October 06, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 06, 2026 at 07:24 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]