Fanatics Sportsbook Named An Official Sports Betting Partner of the National Football League

Partnership Deepens Fanatics' Extensive NFL Relationship Further Unifying Betting & Gaming, Commerce and Collectibles into the Ultimate NFL Experience

NEW YORK - August 17, 2026 - Fanatics Betting and Gaming and the National Football League today announced a multi-year partnership naming Fanatics Sportsbook an Official Sports Betting Partner of the NFL, expanding a far-ranging relationship between the organizations that also includes sports card collectibles and official league merchandise.

As part of Fanatics becoming an official NFL sportsbook partner, this partnership will unlock access to premium NFL media inventory - including in-game advertising and media sponsorships with the NFL's media partners. Fanatics Sportsbook also gains access to NFL hospitality and premium fan experiences, including Super Bowl assets, VIP experiences at marquee league events, and other fan engagement opportunities throughout the NFL calendar.

The partnership also provides Fanatics Sportsbook with broad marketing rights to leverage NFL intellectual property - including league, team and marquee event marks such as the Super Bowl and NFL Draft. These rights are supported by integrated campaigns, event activations, premium NFL media inventory, and access to NFL-owned and operated platforms to engage fans year-round.

Fanatics' long-standing NFL partnership has expanded from e-commerce, fan apparel and team merchandise to now include on-site retail operations at the league's marquee events, as well as Topps recently becoming the NFL's official trading card licensee.

"We are thrilled to expand Fanatics' partnership with the NFL, bringing fans even closer to the game they love," said Matt King, CEO of Fanatics Betting and Gaming. "This deal underscores our vision for Fanatics as a true digital sports platform - a single destination where fans can bet, play and engage with the NFL all in one place, making the experience of being a fan better than ever."

"Fanatics is a leader in commerce, collectibles and now gaming, making them a natural partner as we continue to meet fans at the intersection of sports and culture," said NFL EVP and Chief Revenue Officer Renie Anderson. "By expanding our relationship, we're creating new opportunities to connect with fans through innovative experiences that bring them even closer to the game."