American Honda Motor Co. Inc.
04/01/2026 | Press release | Distributed by Public on 04/01/2026 10:04
American Honda Posts Strong March and Q1 Auto Sales Results
April 1, 2026
|
Q1 records |
Best car sales in 8 months |
TrailSport Success |
Best sales month since… |
Acura SUVs Best Q1 |
#1 Gateway Acura models |
|
All-time best |
Honda passenger cars posted best sales month since August 2025 |
Passport TrailSport model sales represent over 80% of mix |
Integra: Sept. 2023 MDX: Dec. 2024 |
Acura SUVs had their best Q1 |
Integra and ADX are #1 retail, |
- American Honda (AHM) posted sales of 130,074 units in March, and 336,830 units in the first quarter (Q1) of 2026, a strong result masked by a YoY comparison to March 2025, when consumers pulled ahead new vehicle purchases in anticipation of the impact of tariffs.
- Honda brand enjoyed a strong month with sales of 117,677, and Q1 sales of 304,478 units.
- Acura brand sales totaled 12,397 in March, up over 5% YTD, with its best Q1 sales in four years of 32,352 units.
Executive Comment: Lance Woelfer, Vice President of Auto Sales, American Honda Motor Co., Inc:
"While the comparison to a year ago isn't a good barometer for auto sales as the market saw significant consumer pull-ahead due to incoming tariffs, our sales performance is very strong with the Acura brand up year to date and Honda posting a strong month led by robust sales of both passenger cars and light trucks."
Sales Highlights
- Balanced sales of Honda light trucks and fuel-efficient passenger cars helped the brand reach sales of 117,677 units.
- CR-V led the Honda lineup with sales of 40,793 units, the model's best month since April 2025. CR-V hybrid represented 56% of the model mix.
- Passport sales of 4,979 in March led to a new Q1 record for the model, with TrailSport trims accounting for 80% of sales.
- Electrified models performed well as customers gravitated toward more fuel-efficient vehicles: Honda hybrid models established a new Q1 record on sales of 95,882, CR-V and Accord hybrids accounted for more than 55% of sales mix, Civic hybrid also achieved a Q1 sales record, and the Prologue EV topped 1,500 units.
- Both HR-V and Pilot topped 11,000 units in March, with Pilot posting its best sales result in 11 months (April 2025).
- Odyssey continues as a leader in minivan segment with 7,262 units sold in March.
- Honda passenger car sales, up 6.8% YTD, saw March sales of 36,704 units - the best month since August 2025, led by Civic and Accord, with its best month of 2026 and Prelude continuing to sell on pace at 280 units.
Sales Highlights
- Acura sales reached 12,397 in March, up 5.2% in Q1, driven by the success of the Acura Allegiance Program attracting loyal customers to the brand's gateway models - ADX and Integra - and Acura SUVs, which posted their best Q1 in 6 years (25,537).
- ADX topped 2,600 units in March, as it continues to capture around 30% of retail sales in its segment. This is the first month ever of combined sales over 5,000 units for the brand's gateway models of ADX and Integra.
- Integra, refreshed in late 2025, saw sales jump 42% to 2,730 units in March, with strong supply helping it post its best month since September 2023. Integra maintains a significant lead in its segment, with over 35% retail sales share.
- Acura SUV sales in March neared 9,500 units with strong supply helping MDX climb to 4,272 units, its best sales in 16 months, while RDX added sales of 2,487 units.
March 2026 & Q1 SALES RESULTS
|
American Honda |
|||
|
Q1 YTD |
Total
336,830 |
Cars
102,527 |
Trucks
234,303 |
|
Total
32,352 |
Cars
6,815 |
Trucks
25,537 |
|
|
Total
304,478 |
Cars
95,712 |
Trucks
208,766 |
|
|
American Honda |
|||
| March |
Total
130,074 |
Cars
39,684 |
Trucks
90,390 |
|
Total
12,397 |
Cars
2,980 |
Trucks
9,417 |
|
|
Total
117,677 |
Cars
36,704 |
Trucks
80,973 |
|
|
American Honda |
| American Honda | |||||||||
|
Q1 YTD |
Total
336,830 |
Cars
102,527 |
Trucks
234,303 |
Total
32,352 |
Cars
6,815 |
Trucks
25,537 |
Total
304,478 |
Cars
95,712 |
Trucks
208,766 |
| American Honda | |||||||||
| March |
Total
130,074 |
Cars
39,684 |
Trucks
90,390 |
Total
12,397 |
Cars
2,980 |
Trucks
9,417 |
Total
117,677 |
Cars
36,704 |
Trucks
80,973 |
# # #
American Honda Motor Co. Inc. published this content on April 01, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 01, 2026 at 16:04 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]