Alliance Authentic + Comic-Con 2026: The Collecting Platform “For A New Generation” (Forbes) Arrives In San Diego July 23-26

Star Wars Collectibles Available In Star Wars Pavilion Include Japanese-Exclusive Soundtracks From Original Trilogy + More

Alliance Authentic preserves the records and collectibles fans care about most, and later this month will bring a wide array of limited-run, Certified Uncirculated, NFC-secured offerings to San Diego Comic-Con. Part of Alliance Entertainment (Nasdaq: AENT), the largest distributor of physical media in the United States, Alliance Authentic is helping create a new category: permanently preserved collectibles. The lineup includes newly-added vinyl records from artists including Olivia Rodrigo, Harry Styles, Zara Larsson, Charli XCX, Karol G, Hayley Williams and Angine de Poitrine, alongside collectible figures from Funko and Handmade by Robots.

Alliance Authentic's collection is typically available through its online marketplace, recently redesigned around how collectors discover, preserve, and pass on what they own. During Comic-Con, the company will host its first-ever in-person pop-up at the Hard Rock Hotel, across the street from the San Diego Convention Center. Open to the public daily from July 23-26, 12:00 PM to 8:00 PM, the pop-up features a full shop of preserved vinyl and figures. Comic-Con badge holders can claim and register a Handmade by Robots figure on-site, and every guest can enter to win a preserved piece.

Alliance Authentic will be at the Handmade by Robots booth inside the Star Wars Pavilion throughout Comic-Con. Highlights include Japanese-exclusive vinyl editions of the original trilogy soundtracks: A New Hope (blue vinyl, limited to 10), The Empire Strikes Back (red vinyl, limited to 20) and Return of the Jedi (green vinyl, limited to 20) - plus The Mandalorian and Grogu soundtrack on vinyl (limited to 30), and Handmade by Robots figures of Stormtrooper and R2-D2.

Alliance Authentic at San Diego Comic-Con 2026

Pop-Up Store at The Hard Rock Hotel

207 Fifth Avenue, San Diego, CA 92101

July 23-26, 2026

12PM - 8PM

Star Wars Collectibles Booth

San Diego Convention Center, Star Wars Pavilion

July 23-26, 2026

Wed, 6:00 PM - 9:00 PM

Thurs - Sat, 9:30 AM - 7:00 PM

Sun, 9:30 AM - 5:00 PM

"People hold onto the things that make them feel connected to the moments they never want to forget. A time in their life, a record that changed them, a figure that completely represents their fandom... At Alliance Authentic, we want to help preserve those moments by protecting the records and collectibles that mean something to collectors. Comic-Con brings together one of the most passionate collecting communities in the world, and we're proud to meet them in person for the first time. We're excited to put Alliance Authentic's platform and community in front of collectors from around the world." - Jeffrey, Senior Vice President of Marketing, Alliance Authentic.

See how preservation works: https://www.allianceauthentic.com/how-preservation-works

About Alliance Authentic

Alliance Authentic is the only platform that preserves the records and collectibles fans care about most and carries each one's verified identity to every owner who comes next. Part of Alliance Entertainment (Nasdaq: AENT), the largest distributor of physical media in the U.S. Learn more at allianceauthentic.com .

FOR PRESS INQUIRIES:

Max Lefkowitz - [email protected]

Anna DeNelsky - [email protected]

Matt Hanks - [email protected]