WFA - World Federation of Advertisers

01/08/2026 | Press release | Archived content

National Associations in India, UK, Norway and Morocco change leadership

The ISA (India), ISBA (UK), ANFO (Norway) and the GAM (Morocco) have each appointed new leadership in recent months.

India: Atul Agrawal appointed CEO of ISA

The Indian Society of Advertisers has appointed Atul Agrawal as Chief Executive Officer, effective 2 January 2026. Agrawal brings nearly 40 years of experience in brand, media and corporate communications, including senior roles across Hindustan Lever and the Tata Group.​

United Kingdom: Simon Michaelides becomes ISBA Director General

Simon Michaelides has been appointed Director General of ISBA, succeeding Phil Smith. Michaelides previously served as ISBA non-executive director and council member (2020-2023). His appointment was announced June 2025, with Phil Smith transitioning to focus on chairing Origin, ISBA's cross-media measurement platform.

Norway: Aina Lemoen Lunde appointed CEO of ANFO

Norway's Annonsørforeningen (ANFO) has appointed Aina Lemoen Lunde as administrerende direktør (Chief Executive Officer), effective 1 November 2025. She succeeds Jan Morten Drange. The appointment was announced 18 September 2025.

Morocco: Mehdi Yaroub elected President of GAM

The Groupement des Annonceurs du Maroc (GAM) has elected Mehdi Yaroub, Marketing Director at Renault Maroc, as President on 6 October 2025. He succeeds Youssef Cheikhi. Yaroub leads an eight-member Executive Bureau with a mandate to drive innovation and strengthen industry standards across the African advertising ecosystem.

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