09/09/2025 | Press release | Distributed by Public on 09/09/2025 09:10
São Paulo, September 9, 2025 - The wait for Love Is Blind: Brazil: Never Too Late is almost over, and there are plenty of surprises and revelations in store in the fifth season! With all the contestants over 50, the reality show also features celebrities reacting to recorded episodes, live from the iconic booths, a worldwide first for the show format.
Once the pairs Luana Piovani and Rafa Chalub ; Marcelo Adnet and Júlia Rabello ; Camilla de Lucas and Chico Barney ; and Regina Volpato and Yuri Marçal settle into their seats, anything might happen! Judging by the photos, it's already clear that this season is set to delight, surprise, and touch the hearts of viewers. The celebrities, who had never met, discover what it's like behind the scenes for the contestants, and get to know each other better.
"I think the 50+ idea is astute and relevant, and it struck me that we expect people to know what we mean without anything ever being said… Humans are insincere in the way they communicate. We need therapy," Luana Piovani said.
"I feel this season is true to the essence of the show, but it's completely different from the others in terms of the contestants' profiles. I think the audience will love it," Regina Volpato commented.
For Chico Barney, the biggest surprise was that if love is ageless, so is messing up. "It's quite fascinating the way in which men and women in this age group respond to their own expectations and, more importantly, to the expectations of others. It is all quite different - and quite amusing," Barney noted.
Fans eager for more can go to Netflix and watch the celebrities' reactions to the season after each chapter of the three-part release on 9/10 (4 episodes) , 9/17 (4 episodes) and 9/24 (2 final episodes dedicated to the weddings) . And the final part holds a surprise for the contestants themselves.
The fifth season of Love Is Blind: Brazil is produced by Endemol Shine Brasil and directed by Cassia Dian.
About Netflix
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About Endemol Shine Brasil
Endemol Shine Brasil is a division of Banijay, the world's largest producer and distributor of independent content. Endemol Shine Brasil creates and produces reality, scripted, and documentary content for all platforms and has domestic and global hits in its catalog, including the production and distribution of programs such as MasterChef , The Masked Singer , Canta Comigo, Rolling Kitchen, Love is Blind, The Bridge Brazil, Queen Stars Brazil, Big Brother Brazil, No Limite, Xuxa - O Documentário , among others. It also produces branded content for all platforms, including Cabelo Pantene, Ilhados com Beats, Onix Music Trip, TeleKwai and more. Endemol Shine Brasil also specializes in brand licensing, with more than 300 licensed products and digital initiatives, creating dynamic multi-platform strategies and content for brands and channels.
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