Humor at Work Brings to Life LinkedIn's New Global Brand...

Heather Hopkins Freeland, Chief Brand Officer at LinkedIn said, "For this campaign, we wanted to demonstrate that we understand the realities of work, so we leaned into humor to reflect the real moments people experience at work every day - sometimes awkward and unexpected. It's our way of showing that LinkedIn understands the many layers of professional life, even its absurdities, and that we can support you in the moments that matter."

This marks McCann's first creative work for LinkedIn and uses levity, warmth, and humanity to highlight how and where LinkedIn can help.

Britt Nolan, Chief Creative Officer, at McCann NA said, "Most brands aren't brave enough to take on any sort of negativity. But acknowledging what people are really going through is a powerful way to earn trust. By not sugarcoating what they can and can't do, LinkedIn doesn't just land the message - they create a connection."

Where You Can See This Campaign

The Grow Your Business creatives launched today in the US and will launch in the UK In April. The Grow Your Career creatives launched in the US on Feb. 2 and in the UK on Feb. 9. The campaign will run across TV, OLV, social, display, OOH, and audio.