Authentic Promotes Adnan Somani to Chief Technology Officer

Expanded role unifies Artificial Intelligence and IT under one leadership structure to accelerate innovation across Authentic's global platform

Authentic Brands Group (Authentic), a global lifestyle and entertainment platform, today announced the promotion of Adnan Somani to Chief Technology Officer. The appointment marks a strategic step in Authentic's continued investment in Artificial Intelligence (AI) and Information Technology (IT) as key drivers of operational efficiency, innovation and long-term growth.

In his expanded role, Somani oversees Authentic's AI strategy with IT joining his organization. The unified structure will bring the company's technology capabilities under one leadership team, strengthening the infrastructure, systems and intelligence that support Authentic's global portfolio of brands and partners.

"Adnan has been instrumental in advancing our technology strategy and translating emerging capabilities into meaningful business applications," said Adam Kronengold, Chief Digital Officer of Authentic. "Unifying AI and IT under his leadership will allow us to move faster, strengthen collaboration across our teams and continue building solutions that support our brands, partners and global operations."

Since joining Authentic in 2024, Somani has played a central role in helping to build and scale the company's AI capabilities, including the development of AuthenticOS, Authentic's proprietary AI operating system. Built around Authentic's business model, brand portfolio and licensing ecosystem, AuthenticOS combines the company's extensive brand archives, historical knowledge and business intelligence with advanced AI models to enable faster decision- making, accelerate creative development and identify new growth opportunities.

"Authentic has embraced our vision for AI and made meaningful investments in the technology and talent needed to bring it to life," said Somani. "I'm grateful for the trust and support to build something that can fundamentally change how we operate. We've made tremendous progress, and I see enormous opportunity ahead to further integrate AI and technology across our business, unlock new capabilities and drive growth at scale."

Prior to joining Authentic, Somani founded AI-powered testing and optimization startup, Aiva Labs. His experience also spans Shopify, Coinbase and global consumer brands, where he helped build technology solutions serving users at significant scale. Adnan will continue to report to Adam Kronengold, Chief Digital Officer.

About Authentic Brands Group

Authentic Brands Group (Authentic) is a global lifestyle and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a setof specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic's brands drive more than $38 billion in annual systemwide sales worldwide.

Authentic's diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O'Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Care Bears, Aéropostale, Lee, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, OVO, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.