Singapore's food retail market has a positive outlook, supported by strong economic growth, high consumer purchasing power and low unemployment. It is highly competitive and concentrated, while demand is growing for premium, healthy, imported, and convenient foods, and online grocery. Singapore retailers, however, face high operating costs and exposure to price sensitivity, and global supply-chain and food-price risks. Overall, the strongest opportunities for U.S. companies are in premium, health and wellness, gourmet, and convenience food segments.