The Associate Reel – 3/16-3/30

Companies with varied self-care industry expertise*

Circana - Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world's leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand and outpace the competition. Learn more at www.circana.com.

Areas of Focus: Consulting - Market Data & Consumer Insights; Consulting - Marketing; Consulting - Retail Strategy; Consulting - Strategy; Information Technology Services

Connect with: Kristin Hornberger, EVP, Practice Leader, Wellness, Beauty & Homecare, [email protected]

Little Big Brands - LBB is a brand strategy and design agency. We have been building brands since 2001. Being a boutique shop allows us flexibility and means turnaround time in hours, not weeks, for clients. Yet there is no trade off with LBB - we have worked with some of the most trusted names in the business and we know how to respectfully grow or create a brand. We don't believe that any one firm can fulfill every single communications need, so we have specifically focused our practice on the work that we do best. This includes: Brand Strategy, Innovation, Consumer Insights, Market Research, Naming, Brand Identity, Concept Development, Structural Packaging, Packaging Graphics, Production Capabilities, Visual/Collateral Systems, and Brand Standards. While we work across a spectrum of categories, building consumer healthcare brands is a passion and primary focus at LBB. We have partnered closely with clients such as Bayer, Pfizer, Boehringer Ingelheim, Lornamead, Akorn, Prestige Brands and Unilever.

Areas of Focus: Advertising & Creative Agencies; Consulting - Market Data & Consumer Insights; Consulting - Marketing

Connect with: Crystal Bennett, Partner, [email protected]

Medical Brands - Medical Brands is the European leader in Self-Care Medical Devices and Diagnostics. We develop, patent, manufacture, and market self-care product concepts for the diagnosis, treatment, and prevention of everyday minor ailments. We believe in breaking the rules because conventional thinking limits the possibility of bringing innovative self-care solutions into the hands of users. The best treatment options don't need to burden your body with harmful side effects; safe and effective treatment can be achieved through physical mode of action. All of our ingredients and products are based upon this fundamental principle and we are committed to developing next generation concepts that drive the change in the self-care industry. Currently selling products in 70 countries worldwide through branded partners, we are active members of international trade associations and played a key role the development of the new EU Medical Device Regulation.

Areas of Focus: Over-the-Counter Medications

Connect with: Rob Balmer, Director, Business Development, [email protected]

Nissen Consulting Group, LLC - Nissen Consulting Group, LLC (NCG) provides business development, licensing, and new technology consulting for OTC and nutritional companies. Focus areas are in- and out-licensing, partnerships, technology "scouting," acquisitions and divestitures, Rx-to-OTC switches, and deal negotiation. Bob Nissen has 30+ years of senior level marketing, business development, and new technology experience at premier OTC companies, and maintains an extensive network of senior level external relationships in the CHC industry. He has been an author, speaker, expert witness, and advisory board member on drug delivery and Rx-to-OTC switches. Bob has been a member of CHPA for more than 20-years, and is a Certified Licensing Professional (CLP) as qualified by the Licensing Executives Society (LES).

Areas of Focus: Consulting - Marketing; Consulting - Regulatory & Scientific; Consulting - Rx-to-OTC Switch; Consulting - Sales; Consulting - Strategy

Connect with: Bob Nissen, President, [email protected]

Scott Bass Life Sciences LLC - Scott Bass Life Sciences LLC is a consulting firm focused on two areas:

(1) high-level strategy for dietary supplement and OTC drug companies in acquisitions, contracting and supply agreements, and joint ventures;

(2) Life Sciences Dispute Review Boards-- putting a cost-effective expert board in every acquisition, supply or joint venture agreement in order to make deals succeed instead of falling apart because of entrenched fights in court or arbitration. The companies keep that board up to date on developments, and then permit the board to resolve early, or even avoid, potentially destructive disputes between parties.

Areas of Focus: Consulting - Strategy

Connect with: Scott Bass, President & Strategic Advisor, [email protected]

*Not all companies from any given area of focus may be listed; The Associate Reel will highlight different CHPA Associate Member companies and their area(s) of focus on a random, rotating basis.