03/04/2026 | Press release | Distributed by Public on 03/04/2026 12:02
Ahead of this weekend's Mint 400-the flagship event in the newly formed American Off-Road Racing Championship-American Honda announced today that Team Raceco Honda will manage the manufacturer's official side-by-side desert-racing effort. The team will campaign the remainder of the new series, which unifies Unlimited Off-Road Racing and Best in the Desert in what they call "North America's premier desert-racing league."
Owned by off-road veteran Jamie Campbell, Raceco-USA is known for its extensive line of aftermarket components for the Honda Talon platform, as well as for offering top-level off-road fabrication services. In recent years, Team Raceco Honda ran Honda's official short-course project, competing for two years in the Championship Off-Road series' highly competitive Pro Stock class and scoring the win at the prestigious Crandon, Wisconsin, round in 2023.
This season, the team will compete in the AORRC's UTV Pro division (the series' premier side-by-side class), racing a Talon 1000R equipped with a Jackson Racing turbo. The drivers for this year's edition of the historic Mint 400, which takes place on Friday (qualifying Thursday), are two-time Dakar Rally motorcycle winner Ricky Brabec and two-time SCORE Pro UTV NA Champion Ricky Torres, with Madison Ebberts and Chris Arreaza handling co-driver duties. The team may feature other drivers in the series' following races, which include the Silver State 300, Vegas to Reno and the Laughlin Desert Challenge (the Parker 400 was already held).
"I bleed Honda Red!" Campbell said. "I'm very grateful for the opportunities that Honda has presented to me over the years. Desert racing has always been my biggest passion, so with this new program, I'm excited to get back to my roots."
"Off-road racing has been an important proving ground for Honda powersports products for generations, so we're pleased to partner with Team Raceco Honda to take on the inaugural season of the American Off-Road Racing Championship," said Brandon Wilson, Manager of Racing & Advertising at American Honda. "Jamie Campbell has been a part of the Honda family since the '90s, and his team has demonstrated a deep understanding of the Talon platform. We're confident that Team Raceco Honda will effectively leverage the AORRC's UTV Pro division to showcase the performance and durability that define Honda side-by-sides."
Also competing in the Mint 400 is the JCR Honda team. Owned by 11-time Baja 1000 winner Johnny Campbell (Jamie's brother), the squad will field Preston Campbell and Nolan Cate aboard a CRF450X in the Motorcycle class.
Live timing, tracking and streaming of the Mint 400 is possible here, beginning Friday at 7:30 a.m. PT/10:30 a.m. ET. To keep up with the latest news on the Red Riders, visit the Instagram channels for Team Raceco Honda and JCR Honda.
# # #
Editors: Additional information and assets can be found at HondaNews.com
About Honda PowersportsHonda began motorcycle sales in America in 1959, and today, offers a full range of Honda motorcycles, scooters, all-terrain vehicles (ATVs) and side-by-sides in the U.S. Innovative technology always has been a Honda trademark, showcasing pioneering engine and chassis design that has set the standard for excellence for more than 65 years. Honda also has announced plans for battery-electric powersports products. Honda Powersports products have been built in America for 45 years and today, all Honda side-by-sides and ATVs are made in America at Honda manufacturing plants in Timmonsville, S.C. and Swepsonville, N.C., using domestic and globally made parts. Learn more at https://powersports.honda.com.
More information about Honda is available in the Digital FactBook.