11/06/2025 | Press release | Distributed by Public on 11/06/2025 20:05
At its public meeting on November 4, 2025, the Santa Rosa City Council approved updates to downtown parking fees and permit program designed to improve access, support local businesses, and ensure the long-term sustainability of the City's parking operations.
The approved changes follow months of outreach and analysis by the City's Parking Division, including input from downtown business owners, developers, and more than 1,500 community survey responses. Developed with guidance from a transportation consulting firm, the adjustments are set to take effect January 1, 2026.
Key Changes Include:
Reinvesting in Downtown
All parking revenues will continue to be managed through the City's Parking Enterprise Fund, which directly supports downtown improvements such as lighting upgrades, enhanced security, garage maintenance, and community art projects.
The fee adjustments are projected to generate approximately $1 million annually, helping to close an existing operating gap and fund deferred maintenance and enhancements.
Visit SRCity.org/Parking.