G2 Data Solutions’ Market Movers in Pricing Software

Today, we're back with our latest installment of Market Movers to reveal which products are making moves in the Pricingsoftware category. In case you're new here, Market Movers is a series from G2 Data Solutionswhere we spotlight the top three trending products in a trending category, all based on G2 data.

Why Pricing?

Pricing has received the most page views on G2 in the past year - over 81,000 page views, which is a 535% increase year over year.

On G2, the Pricing category sits within the broader Quote Managementmarket. Pricing software enables organizations to set, manage, analyze, and optimize the best prices for their products and services. Pricing software provides flexible features that enable dedicated pricing teams to set overall customized pricing lists and strategies, as well as discounts and rebates. It also analyzes the impact of pricing on sales profitability, helping sales teams improve win rates and margins on their deals. In total, there are 78 listings in the Pricing category on G2 today.

Julie Jung, G2's Senior Research Analyst covering the Pricing software category, noted:

"As market conditions change and buyers become increasingly value-driven, organizations are moving beyond the static price lists and investing in pricing software with dynamic pricing capabilities. Dynamic pricing allows businesses to adjust prices in real time based on demand, inventory, and external market factors, helping them navigate pricing complexity with greater accuracy while reducing manual effort. Sales teams benefit from streamlined pricing workflows, improved consistency, and timely insights that support faster, more data-driven responses to remain competitive and protect margins."

Revealing the top three Pricing Market Movers on G2

To determine the top Market Movers in a software category, we identify the top three products from vendors with less than 2,500 employees according to the following set of key criteria (taking into account their percent change from the previous year):

• Reviews: Products with the most reviews left on G2.com over the past year
• G2 Profile views: Most page views over the past year
• Unique buyer intent visitors: Most unique buyer intent visitors over the past year (visitors that are verified as in-market buyers according to firmographic data)

Because we aim to highlight up-and-coming players in a particular space, we are only including products from companies with fewer than 2,500 employees. I'd also like to note that, in uncovering our Market Movers, we are considering allproducts within this specific category, not just those whose main category is Pricing Software.

Without further ado, the top three Market Movers in the Pricing software category, according to G2 Data Solutions, are:

1. Price2Spy
2. PROS
3. Vistex

While reviews, page views, and buyer intent visitor data determined these Market Movers, here's a look at some of the other key G2 data points on these buzzing products.

According to G2 data as of February 2026

Stay tuned for next month's Market Movers and learn more about G2 Data Solutions!

Congratulations to Price2Spy, PROS, and Vistex on making moves in the Pricing software category.

In addition to preparing for our next series spotlight, the G2 Data Solutions team will continue to provide investors and consultants with insights and data generated from the buyer behavior and engagement that the G2 marketplace sees across its 100 million annual visitors from around the globe.

Paired with G2's verified review data, which features over three million authenticated reviews, these insights enable G2 Data Solutions customers to perform due diligence, analyze competitive ecosystems, and identify emerging SaaS product, vendor, and category trends.

If you're an investor or consultant interested in learning more about all the data G2 can provide for due diligence, sourcing, or portfolio monitoring, reach out to see a demo!