Discover Boating Activates Content Creators to Inspire Future Boaters

Discover Boating, powered by NMMA and MRAA, is engaging new audiences through a summer-long content creator campaign designed to grow interest in recreational boating, inspire more people to get on the water and support future industry demand.

The campaign supports the industry's Advisory Group-led market expansion strategy by strengthening the top of the marketing funnel and reaching consumers before they're actively shopping for a boat. Through immersive on-water experiences, creators introduce boating to their followers in an authentic, relatable way-showcasing everything from cruising and fishing to watersports and waterfront dining while highlighting boating safety and accessibility.

Creators share their experiences through Instagram Reels, Stories and other social content, putting boating in front of consumers through trusted voices they already follow. Discover Boating amplifies this content across its own channels, extending the campaign's reach and helping expand the pool of prospective customers that manufacturers and dealers can engage as they move from interest to participation and, ultimately, ownership.

See highlights from Discover Boating's recent influencer partnerships below.

• @taytakesatrip
• @jeffrey_in_nyc
• @expeditionkristen
• @carlyweinstein
• @destinationandleisure

Follow Discover Boating on Instagram and TikTok. For more information about Discover Boating's content creator campaign, contact NMMA's Maggie Maskery at [email protected].