07/01/2026 | News release | Distributed by Public on 07/01/2026 09:38
The 2026–2031 roadmap aligns academic excellence, career preparation, and institutional priorities around a shared vision for Southwestern’s future.
July 01, 2026
Marketing and Communications

Southwestern University has adopted a new five-year Tactical Plan that will guide institutional priorities through 2031 and help position the University for long-term success in a rapidly evolving higher education landscape.
Approved by the Board of Trustees this spring, the 2026–2031 Tactical Plan builds on the University’s momentum of the 2021-2026 Tactical Plan while focusing on a central challenge facing colleges and universities nationwide: attracting students, helping them succeed, and preparing them for meaningful lives and careers in an increasingly competitive environment.
“This second five-year Tactical Plan reflects our commitment to providing an exceptional liberal arts and sciences education while ensuring that students can clearly see how their Southwestern experience prepares them for lives of purpose, leadership, and impact,” President Laura Skandera Trombley said.
The Tactical Plan emerged from a year-long process that incorporated academic strategic planning, enrollment and retention initiatives, long-range financial forecasting, and fundraising priorities. Together, those efforts helped identify three areas that will shape the University’s future: defining and delivering Southwestern’s distinctive value, ensuring every student thrives, and building institutional strength and sustainability.
At the center of the Tactical Plan is the Pirate Plan, a four-year framework that connects academic excellence, career preparation, student engagement, and high-impact experiences into a cohesive student journey.
“The Pirate Plan brings together the very best of a Southwestern education,” Trombley said. “It provides students with a clear pathway from their first day on campus through graduation while helping them understand how academics, internships, research, leadership opportunities, community engagement, and career preparation work together to support their post-graduate goals.”
The first priority of the Tactical Plan is to define and deliver Southwestern’s distinctive value. The University will continue strengthening the elements that set it apart, including its personalized liberal arts and sciences education, nationally recognized career preparation, unparalleled access to the Austin region, and innovative initiatives such as Southwestern University 560.
The second priority centers on student success. Southwestern will continue developing a coordinated ecosystem of advising, engagement, and support designed to help students thrive, graduate, and achieve strong post-graduate outcomes.
The final priority focuses on strengthening the University’s financial, operational, and organizational foundations. The Plan recognizes that attracting students, retaining them through graduation, and preparing them for successful careers must be supported by responsible stewardship, strategic partnerships, philanthropy, and investments that strengthen Southwestern’s long-term sustainability.
The Tactical Plan also reflects Southwestern’s belief that a liberal arts and sciences education remains one of the most powerful ways to prepare students for a world shaped by rapid technological, economic, and social change. As part of that commitment, the University will continue aligning academic programs with student interests and workforce needs while preserving the broad-based educational foundation that has defined Southwestern for nearly two centuries.
As Texas’s first university approaches its 200th anniversary, the 2026–2031 Tactical Plan provides a roadmap for the next chapter in Southwestern’s history—one that builds on the institution’s strengths while preparing it to meet the opportunities and challenges ahead.
“The future of higher education belongs to institutions that can clearly articulate their value and deliver on that promise,” Trombley said. “This Plan helps ensure that Southwestern continues to do both.”