AI emerges as the top cybersecurity investment priority for companies in a shifting risk landscape, as only 6% are ‘very capable’ to withstand cyber-attacks across all[...]

LONDON, 1 October 2025 - AI tops the agenda for cybersecurity and business leaders when it comes to cyber budget allocations, addressing cyber talent shortages, and bolstering cyber defence capabilities over the next 12 months, according to PwC's 2026 Global Digital Trust Insights survey, released today.

The survey, which interviewed 3,887 business and tech executives from across 72 countries and territories, also finds that only around half of security and operations leaders say their organisation is 'very capable' of withstanding cyber-attacks, with only 6% say they're 'very capable' across all areas surveyed, even as new and emerging technologies including AI and quantum computing transform the cyber risk landscape.

Less than or roughly half of organisations say they are 'very capable' to address areas including weak authentication and access controls (55%), vulnerable connected products/devices (48%), with legacy systems (45%) and supply chain vulnerabilities (43%) among the weakest spots among the areas surveyed.

Sean Joyce, Global Cybersecurity and Privacy Leader, PwC US, said: