Apple Distribution International Ltd

09/09/2026 | Press release | Distributed by Public on 09/09/2026 19:00

Introducing Apple Watch Series 12, with the all-new Health Sensing System

PRESS RELEASE 09 September 2026

Introducing Apple Watch Series 12, with the all-new Health Sensing System

Apple Watch Series 12 offers the most accurate heart rate sensing in a wearable, higher-frequency heart rate and HRV sensing, and a readiness score
Apple Watch Series 12 delivers the most accurate heart rate sensing in a wearable, higher-frequency heart rate and heart rate variability sensing, and a readiness score.
CUPERTINO, CALIFORNIA Apple today introduced Apple Watch Series 12, engineered with advanced health sensors and all-new Apple silicon to deliver the most accurate heart rate sensing in a wearable,1 and advanced health and fitness features.
With the new Health Sensing System and S11 chip, Apple Watch Series 12 delivers higher-frequency heart rate and heart rate variability (HRV) measurements, which power an enhanced suite of health and fitness features including a new readiness score. In addition to powering the Health Sensing System, the new S11 chip - Apple's most powerful wearable chip - also enables new features arriving later this year, to help deaf or hard of hearing users stay alert to important sounds, with privacy, security, and accessibility innovations at the core.
These features add to the many ways Apple Watch already helps users stay active, better understand their health, and get help when they need it, with advanced workout tracking, sleep tracking, heart health notifications, the ECG app,2 sleep apnea notifications,3 Fall Detection, Emergency SOS,4 and more. Apple Watch Series 12 is the most comprehensive wearable across health, fitness, and safety.5
Apple Watch Series 12 is the most comprehensive wearable across health, fitness, and safety, with the new Health Sensing System and S11 chip powering an enhanced suite of features.
Apple Watch Series 12 is the most comprehensive wearable across health, fitness, and safety, with the new Health Sensing System and S11 chip powering an enhanced suite of features.
Apple Watch Series 12 is the most comprehensive wearable across health, fitness, and safety, with the new Health Sensing System and S11 chip powering an enhanced suite of features.
Apple Watch Series 12 is the most comprehensive wearable across health, fitness, and safety, with the new Health Sensing System and S11 chip powering an enhanced suite of features.
Apple Watch Series 12 is the most comprehensive wearable across health, fitness, and safety, with the new Health Sensing System and S11 chip powering an enhanced suite of features.
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Apple Watch Series 12 is designed to be as individual as the person wearing it and is available in an array of beautiful finishes, including dark bronze, black, light gold, and space grey aluminium, and radiant gold and natural titanium. It is also available in a stunning ceramic material, in pearl white and night blue. Aluminium models now feature Ceramic Shield 2, which is tougher than any smartwatch glass and 60 percent tougher than the Ion-X of previous aluminium models.6 Apple Watch Series 12 is available to pre-order today, with availability beginning Friday, September 18.
"Apple Watch Series 12 is the most advanced health and fitness companion we've ever created," said Kaiann Drance, Apple's vice president of Worldwide Apple Watch Product Marketing. "With our new Health Sensing System and S11 chip, Apple Watch Series 12 gives you meaningful insights, like readiness, so you can better understand how to take on your day and care for your health. And it's all wrapped in a beautifully thin, light design you'll love wearing all day and night."

The Most Accurate Heart Rate Sensing in a Wearable

Apple Watch Series 12 is re-architected to provide continuous high-fidelity health monitoring using the Health Sensing System, featuring new optical and electrical heart sensors. Using this system and the S11 chip, Apple Watch Series 12 offers the most accurate heart rate sensing in a wearable. A scientifically rigorous study on a diverse population of over 1,000 participants compared the new heart rate sensing accuracy on Apple Watch against leading wearables, resulting in Apple Watch showing the highest accuracy across devices.
With larger, power-efficient green LEDs on the optical heart sensor, Apple Watch Series 12 now measures heart rate every five seconds, all day long. This continuous, passive measurement delivers deeper insight into a user's fitness and physiological state while making Exercise and Move Activity rings even more accurate. Users can view their real-time heart rate at a glance throughout their day on a new heart rate watch face complication.
Apple Watch Series 12 features larger, power-efficient green LEDs on the optical heart sensor, measuring heart rate every five seconds and delivering deeper insight into a user's fitness and physiological state.
HRV, a key indicator of stress and recovery, is now measured up to 24 times more often and available to view in a new section of the Heart Rate app. Apple Watch provides two separate variants of HRV for better understanding of a user's health status. Recovery HRV is best for identifying daily signals of stress and recovery, while overall HRV is best for insights into a user's broader health, including cardiovascular health. Higher variability is generally associated with better overall recovery, while a lower variability value is an indicator of stress.
Overnight vitals now includes recovery HRV measurements analysed against a user's personal baseline, providing a more complete view of their health status.7 A new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight.
Apple Watch Series 12 now measures heart rate every five seconds, all day long. Users can view their real-time heart rate at a glance throughout their day using the updated Heart Rate app or on a new watch face complication.
Using the higher-frequency heart rate and HRV measurements offered by Apple Watch Series 12, a new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight.
Overnight vitals now includes recovery HRV measurements analysed against a user's personal baseline, providing a more complete view of their health status.
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Readiness: A Daily Read on the Body's Capacity

Apple Watch Series 12 introduces readiness, a new feature that analyses a user's recent activity, training load, vitals, and sleep score to offer insight into their capacity for the day ahead. Readiness provides a single 0-10 score with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It. This helps a user decide how to take on their day, whether they're headed into a workday or tackling their training plan.
Readiness updates throughout the day as new data comes in, to reflect, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details. The scoring algorithm was developed using data from the Apple Heart and Movement Study, in collaboration with exercise scientists and physicians at Apple.
Apple Watch Series 12 introduces readiness, a new feature that can help a user decide how to take on their day. Readiness analyses a user's recent activity, training load, vitals, and sleep score, and then provides a single 0-10 score each day with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It.

Longer Workout Battery Life and Faster Charging

Apple Watch Series 12 continues to offer up to 24 hours of everyday battery life8 and now offers up to 10 hours of battery life during an outdoor workout - 25 percent more than the previous model.9
Apple Watch Series 12 also offers faster charging: Just 15 minutes now gets up to 12 hours of additional battery life - 50 percent more than the previous model - so users can quickly recharge while getting ready for the day or before bed.10

The Most Accurate Step Tracking of Any Smartwatch

The pedometer model has been completely redesigned with new machine learning algorithms to provide more accurate distance measurements during indoor walk or run workouts, and the S11 chip allows for more accurate step counts all day. As a result, Apple Watch Series 12 now offers the most accurate step tracking of any smartwatch.11 The S11 chip also enables the brand-new Steps complication, so users can track their steps in real time, right from their watch face.
The pedometer model has been completely redesigned with new machine learning algorithms to provide more accurate distance measurements during indoor walk or run workouts, and the S11 chip allows for more accurate step counts all day.

Sound Recognition and Shazam Using the S11 Chip

Since Apple Watch is always on a user's wrist, it is the perfect device to help users stay alert to important sounds. With the built-in microphone and the power of the S11 chip, Apple Watch Series 12 offers new features to help users stay aware of the world around them - with user control, privacy, security, and accessibility at the centre of its design.
These features include:
  • Sound Recognition, which comes to Apple Watch to alert users who are deaf or hard of hearing of important sounds, even when their iPhone isn't with them. This feature listens for sounds like sirens, alarms, doorbells, or a baby crying, and uses on-device intelligence to notify users when they're detected.
  • Shazam, which instantly detects the music playing around the user and automatically displays the song title and artist's name on the Music Recognition widget in the Smart Stack, easily glanceable on the wrist.
A brand-new class of features comes to Apple Watch Series 12, including Sound Recognition, which alerts users who are deaf or hard of hearing of important sounds - like sirens, alarms, doorbells, or a baby crying - even when their iPhone isn't with them.
Shazam instantly detects the music playing around the user and automatically displays the song title and artist's name on the Music Recognition widget in the Smart Stack.
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These features are private by design, combining hardware, software, and services to protect user privacy in a way that only Apple can. These features do not create or store audio recordings, and raw audio used for processing is completely inaccessible to the operating systems, apps, the user, or Apple. This is because the S11 chip on Apple Watch Series 12 includes Secure Exclave, a dedicated hardware-isolated compartment that processes audio in complete isolation from the rest of the system, then immediately deletes it.
12

Featuring watchOS 27

watchOS 27 brings a range of additional updates to Apple Watch Series 12, including:
  • Sleep apnea notifications on Apple Watch arrive in the Philippines to help identify signs of moderate to severe sleep apnea. Every 30 days, breathing disturbance data is analysed and the user will be notified if it shows consistent signs of moderate to severe sleep apnea so they can speak to their doctor about next steps, including potential diagnosis and treatment.
  • A dynamic app grid featuring the icons for five Siri-suggested apps, which are a user's most-used and recently used Apple Watch apps.
  • A new single-handed tap gesture, which lets users conveniently open a widget in the Smart Stack by tapping their index finger and thumb. Now users can use the double tap gesture to scroll through the Smart Stack and single tap to select an individual widget - all using only one hand.13
  • Smart Stack widget suggestions, which surface when they are most relevant, like a Parked Car suggestion from Maps or a Birthday Message suggestion on a close contact's birthday.
  • Support for perimenopause and menopause in Cycle Tracking on Apple Watch and in the Health app on iPhone.14
  • Support for Workout Buddy on Apple Watch when users don't have their iPhone nearby. Workout Buddy also now incorporates even more fitness data when delivering motivational insights, and is now available in Spanish in addition to English.15

Lineup

Apple Watch Series 12 is available in 42mm and 46mm sizes. Aluminium finishes include beautiful new dark bronze, black, and light gold options, plus the popular space grey finish. Titanium finishes include a rich new radiant gold colour, alongside natural titanium.
Apple Watch Series 12 is available in aluminium finishes that include dark bronze, black, light gold, and space grey.
Apple Watch Series 12 is available in aluminium finishes that include dark bronze, black, light gold, and space grey.
Apple Watch Series 12 is available in aluminium finishes that include dark bronze, black, light gold, and space grey.
Apple Watch Series 12 is available in aluminium finishes that include dark bronze, black, light gold, and space grey.
Titanium finishes include a rich new radiant gold colour, alongside natural titanium.
Titanium finishes include a rich new radiant gold colour, alongside natural titanium.
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A stunning new ceramic version of Apple Watch Series 12 is available in pearl white and night blue finishes. Sand and navy blue Sport Bands that come with ceramic versions of Apple Watch Series 12 feature a ceramic pin-and-tuck closure designed to pair perfectly with the case.
A stunning new ceramic version of Apple Watch Series 12 is available in pearl white and night blue finishes.
A stunning new ceramic version of Apple Watch Series 12 is available in pearl white and night blue finishes.
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Bands

This fall's Sport Band lineup features a rich array of new colours, including olive, burgundy, wildflower blue, and pale succulent. In addition to bringing new colours including chambray blue and magenta, Sport Loops introduce a special new plaid pattern using innovative inkjet-printing technology, available in burgundy plaid and light umber plaid options. Nike Sport Bands and Nike Sport Loops come in five new colours: essential white, chalk calm, pavement grey, after dark black, and green spark.
The Milanese Loop is now available in stunning radiant gold to match the new radiant gold titanium case, and a new dark bronze colour that pairs with the new dark bronze aluminium case.16
The Modern Buckle band now comes in a new woven material, featuring subtle texture with small, integrated specks of colour, creating a visually rich and dynamic feel.17 For the first time, it is available with gold hardware designed to perfectly match radiant gold titanium cases, in addition to natural hardware.
This fall's Sport Band lineup features a rich array of new colours, including olive, burgundy, wildflower blue, pale succulent, and more.
In addition to bringing new colours including chambray blue and magenta, Sport Loops introduce a special new plaid pattern using innovative inkjet-printing technology, available in burgundy plaid and light umber plaid options.
The Modern Buckle band is now available with gold hardware and comes in a new woven material, featuring subtle texture with small, integrated specks of colour.
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Apple Watch Hermès Series 12

Apple Watch Hermès Series 12 is now offered in a radiant gold titanium finish for the first time, in addition to the exclusive silver titanium. The radiant gold Apple Watch Hermès Series 12 comes with the new Noir satin Clou de Selle band, featuring a matching gold-finish clasp and saddle stud.
Apple Watch Hermès Series 12 is now offered in a radiant gold titanium finish for the first time, in addition to silver titanium.
The Apple Watch Hermès collection introduces a new band, Rocabar Club, featuring eye-catching colour contrasts and an elongated H knitted in a graphic, three-dimensional pattern inspired by horse-jumping competitions.
Rocabar Club, a new band in the Apple Watch Hermès collection, features eye-catching colour contrasts and an elongated H knitted in a graphic, three-dimensional pattern.

Apple Watch Series 12 and the Environment

Apple Watch Series 12 was built with the environment in mind and drives progress toward Apple's ambitious plan to be carbon neutral across its entire footprint by 2030. It is made with 40 percent recycled material overall,18 including 100 percent recycled aluminium in the aluminium case and 100 percent recycled titanium in the 3D-printed titanium case. All of the electricity used to manufacture Apple Watch Series 12 is sourced from renewable energy, like wind and solar, across the supply chain,19 and Apple has also invested in enough renewable energy around the world to match the electricity customers use to charge their Apple Watch. Like all Apple products, its paper packaging is 100 percent fibre-based20 and can be easily recycled at home.
Pricing and Availability
  • Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch Series 12 today, with availability in stores beginning Friday, September 18.
  • Apple Watch Series 12 starts at €449.
  • New Apple Watch bands will be available to order today from apple.com/store and on the Apple Store app, with availability in stores beginning Friday, September 18.
  • watchOS 27 will be available for Apple Watch Series 9 or later, Apple Watch SE 3, and Apple Watch Ultra 2 or later on Monday, September 14, and requires iPhone 11 or later or iPhone SE (2nd generation or later) with iOS 27 or later. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com.
  • Apple Intelligence will be available with watchOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
  • New subscribers may get three months of Apple Fitness+ and Apple Music with the purchase of Apple Watch Series 12, Apple Watch SE 3, or Apple Watch Ultra 4. Offer and service availability varies by region. See apple.com/promo for details.21
  • AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Apple Watch or, in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.
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    09 September 2026

    PRESS RELEASE

    Introducing Apple Watch Series 12, with the all-new Health Sensing System

    Apple Watch Series 12 offers the most accurate heart rate sensing in a wearable, higher-frequency heart rate and HRV sensing, and a readiness score

    CUPERTINO, CALIFORNIA Apple today introduced Apple Watch Series 12, engineered with advanced health sensors and all-new Apple silicon to deliver the most accurate heart rate sensing in a wearable,1 and advanced health and fitness features.

    With the new Health Sensing System and S11 chip, Apple Watch Series 12 delivers higher-frequency heart rate and heart rate variability (HRV) measurements, which power an enhanced suite of health and fitness features including a new readiness score. In addition to powering the Health Sensing System, the new S11 chip - Apple's most powerful wearable chip - also enables new features arriving later this year, to help deaf or hard of hearing users stay alert to important sounds, with privacy, security, and accessibility innovations at the core.

    These features add to the many ways Apple Watch already helps users stay active, better understand their health, and get help when they need it, with advanced workout tracking, sleep tracking, heart health notifications, the ECG app,2 sleep apnea notifications,3 Fall Detection, Emergency SOS,4 and more. Apple Watch Series 12 is the most comprehensive wearable across health, fitness, and safety.5

    Apple Watch Series 12 is designed to be as individual as the person wearing it and is available in an array of beautiful finishes, including dark bronze, black, light gold, and space grey aluminium, and radiant gold and natural titanium. It is also available in a stunning ceramic material, in pearl white and night blue. Aluminium models now feature Ceramic Shield 2, which is tougher than any smartwatch glass and 60 percent tougher than the Ion-X of previous aluminium models.6 Apple Watch Series 12 is available to pre-order today, with availability beginning Friday, September 18.

    "Apple Watch Series 12 is the most advanced health and fitness companion we've ever created," said Kaiann Drance, Apple's vice president of Worldwide Apple Watch Product Marketing. "With our new Health Sensing System and S11 chip, Apple Watch Series 12 gives you meaningful insights, like readiness, so you can better understand how to take on your day and care for your health. And it's all wrapped in a beautifully thin, light design you'll love wearing all day and night."

    The Most Accurate Heart Rate Sensing in a Wearable

    Apple Watch Series 12 is re-architected to provide continuous high-fidelity health monitoring using the Health Sensing System, featuring new optical and electrical heart sensors. Using this system and the S11 chip, Apple Watch Series 12 offers the most accurate heart rate sensing in a wearable. A scientifically rigorous study on a diverse population of over 1,000 participants compared the new heart rate sensing accuracy on Apple Watch against leading wearables, resulting in Apple Watch showing the highest accuracy across devices.

    With larger, power-efficient green LEDs on the optical heart sensor, Apple Watch Series 12 now measures heart rate every five seconds, all day long. This continuous, passive measurement delivers deeper insight into a user's fitness and physiological state while making Exercise and Move Activity rings even more accurate. Users can view their real-time heart rate at a glance throughout their day on a new heart rate watch face complication.

    HRV, a key indicator of stress and recovery, is now measured up to 24 times more often and available to view in a new section of the Heart Rate app. Apple Watch provides two separate variants of HRV for better understanding of a user's health status. Recovery HRV is best for identifying daily signals of stress and recovery, while overall HRV is best for insights into a user's broader health, including cardiovascular health. Higher variability is generally associated with better overall recovery, while a lower variability value is an indicator of stress.

    Overnight vitals now includes recovery HRV measurements analysed against a user's personal baseline, providing a more complete view of their health status.7 A new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight.

    Readiness: A Daily Read on the Body's Capacity

    Apple Watch Series 12 introduces readiness, a new feature that analyses a user's recent activity, training load, vitals, and sleep score to offer insight into their capacity for the day ahead. Readiness provides a single 0-10 score with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It. This helps a user decide how to take on their day, whether they're headed into a workday or tackling their training plan.

    Readiness updates throughout the day as new data comes in, to reflect, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details. The scoring algorithm was developed using data from the Apple Heart and Movement Study, in collaboration with exercise scientists and physicians at Apple.

    Longer Workout Battery Life and Faster Charging

    Apple Watch Series 12 continues to offer up to 24 hours of everyday battery life8 and now offers up to 10 hours of battery life during an outdoor workout - 25 percent more than the previous model.9

    Apple Watch Series 12 also offers faster charging: Just 15 minutes now gets up to 12 hours of additional battery life - 50 percent more than the previous model - so users can quickly recharge while getting ready for the day or before bed.10

    The Most Accurate Step Tracking of Any Smartwatch

    The pedometer model has been completely redesigned with new machine learning algorithms to provide more accurate distance measurements during indoor walk or run workouts, and the S11 chip allows for more accurate step counts all day. As a result, Apple Watch Series 12 now offers the most accurate step tracking of any smartwatch.11 The S11 chip also enables the brand-new Steps complication, so users can track their steps in real time, right from their watch face.

    Sound Recognition and Shazam Using the S11 Chip

    Since Apple Watch is always on a user's wrist, it is the perfect device to help users stay alert to important sounds. With the built-in microphone and the power of the S11 chip, Apple Watch Series 12 offers new features to help users stay aware of the world around them - with user control, privacy, security, and accessibility at the centre of its design.

    These features include:

    • Sound Recognition, which comes to Apple Watch to alert users who are deaf or hard of hearing of important sounds, even when their iPhone isn't with them. This feature listens for sounds like sirens, alarms, doorbells, or a baby crying, and uses on-device intelligence to notify users when they're detected.
    • Shazam, which instantly detects the music playing around the user and automatically displays the song title and artist's name on the Music Recognition widget in the Smart Stack, easily glanceable on the wrist.

    These features are private by design, combining hardware, software, and services to protect user privacy in a way that only Apple can. These features do not create or store audio recordings, and raw audio used for processing is completely inaccessible to the operating systems, apps, the user, or Apple. This is because the S11 chip on Apple Watch Series 12 includes Secure Exclave, a dedicated hardware-isolated compartment that processes audio in complete isolation from the rest of the system, then immediately deletes it.

    12

    Featuring watchOS 27

    watchOS 27 brings a range of additional updates to Apple Watch Series 12, including:

    • Sleep apnea notifications on Apple Watch arrive in the Philippines to help identify signs of moderate to severe sleep apnea. Every 30 days, breathing disturbance data is analysed and the user will be notified if it shows consistent signs of moderate to severe sleep apnea so they can speak to their doctor about next steps, including potential diagnosis and treatment.
    • A dynamic app grid featuring the icons for five Siri-suggested apps, which are a user's most-used and recently used Apple Watch apps.
    • A new single-handed tap gesture, which lets users conveniently open a widget in the Smart Stack by tapping their index finger and thumb. Now users can use the double tap gesture to scroll through the Smart Stack and single tap to select an individual widget - all using only one hand.13
    • Smart Stack widget suggestions, which surface when they are most relevant, like a Parked Car suggestion from Maps or a Birthday Message suggestion on a close contact's birthday.
    • Support for perimenopause and menopause in Cycle Tracking on Apple Watch and in the Health app on iPhone.14
    • Support for Workout Buddy on Apple Watch when users don't have their iPhone nearby. Workout Buddy also now incorporates even more fitness data when delivering motivational insights, and is now available in Spanish in addition to English.15

    Lineup

    Apple Watch Series 12 is available in 42mm and 46mm sizes. Aluminium finishes include beautiful new dark bronze, black, and light gold options, plus the popular space grey finish. Titanium finishes include a rich new radiant gold colour, alongside natural titanium.

    A stunning new ceramic version of Apple Watch Series 12 is available in pearl white and night blue finishes. Sand and navy blue Sport Bands that come with ceramic versions of Apple Watch Series 12 feature a ceramic pin-and-tuck closure designed to pair perfectly with the case.

    Bands

    This fall's Sport Band lineup features a rich array of new colours, including olive, burgundy, wildflower blue, and pale succulent. In addition to bringing new colours including chambray blue and magenta, Sport Loops introduce a special new plaid pattern using innovative inkjet-printing technology, available in burgundy plaid and light umber plaid options. Nike Sport Bands and Nike Sport Loops come in five new colours: essential white, chalk calm, pavement grey, after dark black, and green spark.

    The Milanese Loop is now available in stunning radiant gold to match the new radiant gold titanium case, and a new dark bronze colour that pairs with the new dark bronze aluminium case.16

    The Modern Buckle band now comes in a new woven material, featuring subtle texture with small, integrated specks of colour, creating a visually rich and dynamic feel.17 For the first time, it is available with gold hardware designed to perfectly match radiant gold titanium cases, in addition to natural hardware.

    Apple Watch Hermès Series 12

    Apple Watch Hermès Series 12 is now offered in a radiant gold titanium finish for the first time, in addition to the exclusive silver titanium. The radiant gold Apple Watch Hermès Series 12 comes with the new Noir satin Clou de Selle band, featuring a matching gold-finish clasp and saddle stud.

    The Apple Watch Hermès collection introduces a new band, Rocabar Club, featuring eye-catching colour contrasts and an elongated H knitted in a graphic, three-dimensional pattern inspired by horse-jumping competitions.

    Apple Watch Series 12 and the Environment

    Apple Watch Series 12 was built with the environment in mind and drives progress toward Apple's ambitious plan to be carbon neutral across its entire footprint by 2030. It is made with 40 percent recycled material overall,18 including 100 percent recycled aluminium in the aluminium case and 100 percent recycled titanium in the 3D-printed titanium case. All of the electricity used to manufacture Apple Watch Series 12 is sourced from renewable energy, like wind and solar, across the supply chain,19 and Apple has also invested in enough renewable energy around the world to match the electricity customers use to charge their Apple Watch. Like all Apple products, its paper packaging is 100 percent fibre-based20 and can be easily recycled at home.

    Pricing and Availability

    • Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch Series 12 today, with availability in stores beginning Friday, September 18.
    • Apple Watch Series 12 starts at €449.
    • New Apple Watch bands will be available to order today from apple.com/store and on the Apple Store app, with availability in stores beginning Friday, September 18.
    • watchOS 27 will be available for Apple Watch Series 9 or later, Apple Watch SE 3, and Apple Watch Ultra 2 or later on Monday, September 14, and requires iPhone 11 or later or iPhone SE (2nd generation or later) with iOS 27 or later. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com.
    • Apple Intelligence will be available with watchOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
    • New subscribers may get three months of Apple Fitness+ and Apple Music with the purchase of Apple Watch Series 12, Apple Watch SE 3, or Apple Watch Ultra 4. Offer and service availability varies by region. See apple.com/promo for details.21
    • AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Apple Watch or, in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.
    About Apple Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple's six software platforms - iOS, iPadOS, macOS, watchOS, visionOS, and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple's more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.
    1. Based on data from an Apple-conducted study of heart rate accuracy during July and August 2026, utilising commercially available bestselling wearables available as of June 2026. For more information, visit apple.com/hraccuracy.
    2. The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and all Apple Watch Ultra models and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old or older.
    3. Sleep apnea notifications are available on Apple Watch Series 9 or later, Apple Watch Ultra 2 or later, and Apple Watch SE 3. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea.
    4. Emergency SOS requires a satellite connection, cellular connection, or Wi-Fi calling with an internet connection from Apple Watch or a nearby iPhone. See support.apple.com/108374 and apple.com/watch/cellular for more information.
    5. Based on an analysis of health, fitness, and safety features in commercially available bestselling wearables as of August 2026.
    6. Ceramic Shield 2 is available on Apple Watch Series 12 (aluminium case). Ceramic Shield 2 on Apple Watch Series 12 (aluminium case) is 60 percent tougher than the Ion-X glass on Apple Watch Series 11.
    7. The Vitals app is for wellness purposes only and not for medical use.
    8. All-day battery life testing includes 300 time checks, 90 notifications, 15 minutes of app use, a 60-minute workout with music playback from Apple Watch via Bluetooth, and six hours of sleep tracking over the course of 24 hours; Apple Watch Series 12 (GPS) usage includes connection to iPhone via Bluetooth during the entire 24-hour test; Apple Watch Series 12 (GPS + Cellular) usage includes a total of four hours of cellular connection and 20 hours of connection to iPhone via Bluetooth over the course of 24 hours. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular), each paired with iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
    9. Workout tested without iPhone and with heart rate sensor on during Outdoor Run workout sessions. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular); all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
    10. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular), each paired with iPhone; all devices tested with prerelease software, preproduction Apple Watch Magnetic Fast Charger to USB-C Cable (Model A3277), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage, and environmental factors; actual results will vary.
    11. Step-tracking accuracy testing was conducted by Apple using a 1,000-step accuracy test validated with video step counting. Comparison made against industry-leading smartwatches commercially available as of July 2026.
    12. Requires Apple Watch Series 9 or later, Apple Watch SE 3, or Apple Watch Ultra 2 or later.
    13. The Cycle Tracking app should not be used for birth control or to diagnose a health condition. Cycle deviation notifications inclusive of perimenopause are for people 40 years old or older.
    14. Requires a paired Apple Intelligence-enabled iPhone and Bluetooth headphones with device and Siri language set to English or Spanish. Using Workout Buddy without iPhone nearby requires a Wi-Fi or cellular connection. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
    15. Band is not water resistant.
    16. Band is not water resistant. Band contains magnets and may cause interference with Compass on Apple Watch.
    17. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories. Product evaluations are based on Apple Watch Series 12 with titanium and aluminum cases.
    18. Applies to Apple Watch Series 12 with aluminum and titanium cases.
    19. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.
    20. Apple Music requires a subscription. Apple Fitness+ requires a subscription and compatible hardware and software. See support.apple.com/en-us/118210 for compatibility details.

    Press Contacts

    Aileen Tappin

    Apple

    [email protected]

    +44 (0)20 3284 6333

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About Apple

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple's six software platforms - iOS, iPadOS, macOS, watchOS, visionOS, and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple's more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

  1. Based on data from an Apple-conducted study of heart rate accuracy during July and August 2026, utilising commercially available bestselling wearables available as of June 2026. For more information, visit apple.com/hraccuracy.
  2. The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and all Apple Watch Ultra models and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old or older.
  3. Sleep apnea notifications are available on Apple Watch Series 9 or later, Apple Watch Ultra 2 or later, and Apple Watch SE 3. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea.
  4. Emergency SOS requires a satellite connection, cellular connection, or Wi-Fi calling with an internet connection from Apple Watch or a nearby iPhone. See support.apple.com/108374 and apple.com/watch/cellular for more information.
  5. Based on an analysis of health, fitness, and safety features in commercially available bestselling wearables as of August 2026.
  6. Ceramic Shield 2 is available on Apple Watch Series 12 (aluminium case). Ceramic Shield 2 on Apple Watch Series 12 (aluminium case) is 60 percent tougher than the Ion-X glass on Apple Watch Series 11.
  7. The Vitals app is for wellness purposes only and not for medical use.
  8. All-day battery life testing includes 300 time checks, 90 notifications, 15 minutes of app use, a 60-minute workout with music playback from Apple Watch via Bluetooth, and six hours of sleep tracking over the course of 24 hours; Apple Watch Series 12 (GPS) usage includes connection to iPhone via Bluetooth during the entire 24-hour test; Apple Watch Series 12 (GPS + Cellular) usage includes a total of four hours of cellular connection and 20 hours of connection to iPhone via Bluetooth over the course of 24 hours. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular), each paired with iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
  9. Workout tested without iPhone and with heart rate sensor on during Outdoor Run workout sessions. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular); all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
  10. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular), each paired with iPhone; all devices tested with prerelease software, preproduction Apple Watch Magnetic Fast Charger to USB-C Cable (Model A3277), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage, and environmental factors; actual results will vary.
  11. Step-tracking accuracy testing was conducted by Apple using a 1,000-step accuracy test validated with video step counting. Comparison made against industry-leading smartwatches commercially available as of July 2026.
  12. Requires Apple Watch Series 9 or later, Apple Watch SE 3, or Apple Watch Ultra 2 or later.
  13. The Cycle Tracking app should not be used for birth control or to diagnose a health condition. Cycle deviation notifications inclusive of perimenopause are for people 40 years old or older.
  14. Requires a paired Apple Intelligence-enabled iPhone and Bluetooth headphones with device and Siri language set to English or Spanish. Using Workout Buddy without iPhone nearby requires a Wi-Fi or cellular connection. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
  15. Band is not water resistant.
  16. Band is not water resistant. Band contains magnets and may cause interference with Compass on Apple Watch.
  17. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories. Product evaluations are based on Apple Watch Series 12 with titanium and aluminum cases.
  18. Applies to Apple Watch Series 12 with aluminum and titanium cases.
  19. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.
  20. Apple Music requires a subscription. Apple Fitness+ requires a subscription and compatible hardware and software. See support.apple.com/en-us/118210 for compatibility details.

Press Contacts

Aileen Tappin

Apple

[email protected]

+44 (0)20 3284 6333

Apple Distribution International Ltd published this content on September 09, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 10, 2026 at 01:00 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]