Pfeiffer University Announces Appointment of New Vice President for Enrollment Management

Misenheimer, N.C.- Pfeiffer University is pleased to announce the appointment of William Deitrick as Vice President for Enrollment Management.

Deitrick brings more than 13 years of progressive leadership experience in higher education admissions, data analytics, and strategic enrollment planning. He joins Pfeiffer from the University of Maryland's Robert H. Smith School of Business, where he most recently served as Associate Director of Admissions. In that role, he directed enrollment strategies for eight master's programs, managed a $5 million scholarship allocation process, and led a team of operations professionals to significantly improve application processing efficiency. His efforts included developing advanced enrollment forecasting dashboards, optimizing scholarship awarding strategies, and streamlining application review turnaround.

Prior to the University of Maryland, Deitrick held positions at High Point University, where he advanced from Senior Admissions Counselor to Enrollment Data Analyst. There, he pioneered data-driven recruitment strategies that contributed to record-breaking undergraduate enrollment, developed innovative yield initiatives, and enhanced forecasting tools used by senior leadership.

Dr. Deitrick is recognized for his ability to align data analytics with personalized recruitment approaches, leading to increased admit-to-enroll rates, stronger student pipelines, and measurable gains in both domestic and international recruitment.

Dr. Deitrick earned a Doctor of Education in Leadership in Higher Education at High Point University. He also holds a Master of Business Administration in Business Analytics from Frostburg State University, a Master of Science in Sports Studies from High Point University, and a Bachelor of Science in Parks, Recreation, and Tourism Management from NC State University.

"I am genuinely enthusiastic about joining Pfeiffer University and leading a talented team dedicated to student success," said Deitrick. "Through innovation, collaboration, and a strong commitment to data-driven strategy, I look forward to advancing Pfeiffer's mission and strengthening our enrollment outcomes."

"With his proven track record in enrollment management and his passion for fostering academic opportunity, Dr. Deitrick will play a pivotal role in shaping Pfeiffer University's future growth," said Dr. Scott Bullard, President of Pfeiffer University. "I especially like the way in which Deitrick values the collegiality of the small college environment but at the same time is driven by analysis of data. We look forward to seeing Dr. Deitrick take Pfeiffer University into its next era of growth and discovery."

Outside of Academics, Bill has a passion for sports that has included an internship with the Baltimore Ravens, coaching track and field at the high school and Division III levels, umpiring high school baseball, and assisting multiple Division I programs with their sports communication and game day operations - even serving as a commentator for ESPN+.

Mr. Deitrick currently resides in Randleman, NC with his wife Jessica, daughter MariQuinn, and their two dogs, Shep and Oakley.