‘Dutton Ranch’ Is the Biggest Original Series Debut in Paramount+ History

The show is also driving major cultural conversation online. Its launch generated 99 million video views and more than 2 million engagements within its first three days, making it the #1 Paramount+ premiere across owned social channels. The campaign also propelled Eminem's "Till I Collapse" back into the spotlight, reaching No. 3 on Billboard's Rap Digital Song Sales chart more than two decades after its original release.

Across platforms, Dutton Ranch is a breakout success, leading viewership, conversation and culture in its debut week.

Source: Paramount+ Global Internal Metrics, First seven days of Ep 1. Views defined as Total Minutes/ Runtime. Domestic based on D2C, Channels and Wholesale/MVPD/vMVPD. International based on D2C + ALC + HB where data avail.

Social Source: Sprinklr, Paramount+ 3-Day Premieres, excluding sports

Dutton Ranch: Nielsen Streaming Content Ratings, Nielsen National TV Panel, U.S., viewing through television. P2+, Average Audience, Live + SD. 5/11/26.

Linear Source: Nielsen Big Data + Panel; Dutton Ranch- Par Net, 5/15/26 (Premiere Night = New eps at 8p, 9:06p and Repeats at 10:03p, 11:09p); L3, P2+ 000s; Competitive rank based on L3, P2+ 000s, series premieres, incl. first run/full season programs, excl. sports/news/kids; best new cable series premiere since Ride on Hallmark, Mar 2023.