Innovid’s Feature Beat: New Social Power Tools for Marketers

NEW YORK - Dec. 17, 2025 - Welcome to Innovid's Feature Beat-your regular look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. In our last edition, we focused on AI-powered tools to streamline workflows and fuel performance. This month, we're spotlighting new social media enhancements that help marketers get to insight faster, reduce manual effort, and manage paid social activity with greater accuracy, control, and visibility across Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap, and TikTok.

From streamlined production workflows to new integrations and expanded publisher support, these features are built to unify cross-publisher activation and help teams stay ahead of the ever-evolving social landscape:

• New Platform Support-Reddit Now Live on Social Ads Manager: Innovid now supports full Reddit ads management, enabling creative trafficking, campaign setup, delivery, and measurement alongside other social channels. This initial release brings Reddit into the same consolidated workflow social teams rely on today, reducing platform switching while improving transparency and cross-publisher control.

• Actionable Optimization Signals-Now Supporting Meta's Opportunity Score: Innovid's Social Ads Manager now surfaces Meta's Opportunity Score, giving teams a clearer, more strategic view of where optimizations can make the biggest impact. Marketers can now review recommendations through an enterprise lens, understand which auto-optimizations align with their unique strategies, and apply changes directly within Innovid alongside other campaign workflows. It's a smarter, more integrated way to drive performance across Meta without adding new steps or complexity.

• Scale Click Tracking Effortlessly-Google CM360 Integration: Measuring ad efficacy is a challenge, especially across large campaigns. Innovid's new Google CM360 integration enables teams to generate and apply both click and impression trackers in bulk within our Social Ads Manager. Marketers can also customize how trackers are built for CM360 campaigns, placements, and ad hierarchies across Meta, Pinterest, Snap, and TikTok, with more publisher support to follow.

• Clarity at a Glance-Cross-Publisher Performance Dashboard: Keeping pace with social performance shouldn't require digging through dozens of tabs. This new dashboard view brings spend and performance into a single, visual summary across every publisher. Marketers get instant clarity on what's working, what needs work, and where to reallocate for maximum impact (all in one view!).

• Faster Creative Access-Digital Asset Manager Integrations: Social teams can instantly upload hundreds of URL links to finalized assets directly via new Digital Asset Manager (DAM) integrations. What used to be a painstaking, click-by-click trafficking process is now instant. With DAM integrations, teams can bulk-upload finalized asset URLs at once, eliminating repetitive setup and preserving existing workflows across every publisher.

"Innovid has become a catalyst for our transformation, giving us a unified platform that streamlines workflow, centralizes reporting, and accelerates how we operate," said Luisa Piedrahita, Group Director at Mindshare | Paid Social and Investment Team Lead, Unilever.

"Social teams are under pressure to launch faster, optimize smarter, and prove impact across every publisher. This feature set is designed to remove friction, automate complexity, and give marketers the clarity and control they need to scale what's working," said Megan Gall, Vice President, Strategy at Innovid.

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About Innovid

Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into Prisma, the industry's core ad infrastructure for omnichannel planning, buying, and billing as well as Protected for verification, fraud detection, and brand safety. Visit https://www.innovid.com to learn more.

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Media Contact

Meg Coyle - [email protected]

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