Cinematic door metaphors carried FIS’s Money Lifecycle to all 53 target accounts

'The Money Lifecycle' has won Bronze in Go To Market - ABM Campaign at the B2B Awards 2026 for FIS by Marketbridge. To cut through fintech content overload, the agency produced a three-part cinematic video series illustrating FIS's Money Lifecycle framework, distributed across LinkedIn, programmatic display and email to 53 strategic accounts - achieving 100% engagement and 7M+ impressions. Here is the award-winning case study.

Fintech buyers face a volume problem: too much content, not enough distinction or memorability. FIS, a global financial technology leader, recognized the need to break through with more differentiated storytelling. Together, we concepted, produced and launched a creative video series that would strengthen brand affinity and stand out with decision-makers at 53 of the world's biggest financial institutions - all while gaining industry recognition in the marketing world.