National Wildlife Federation, LG Celebrate Grizzly Bear on Dynamic Times Square 3D Display

NEW YORK - The National Wildlife Federation and LG Electronics announced that the Grizzly Bear will be the latest species highlighted in its Endangered Species Awareness Series and in a dynamic display on an innovative and iconic Times Square billboard. The display brings these incredible and iconic creatures to life through a vibrant anamorphic presentation, highlighting their importance and the urgent need to protect their habitats.

"Grizzly bears are the guardians of the wild, the living pulse of a healthy ecosystem. As a keystone species, they do not just inhabit the landscape - they create it, balancing wildlife populations and scattering the seeds that become future forests," said Collin O'Mara, president and CEO of the National Wildlife Federation. "It is essential for all of us, especially our students, to connect with the wonder of wildlife. We must understand a profound truth: their survival is not separate from ours. Their well-being is our well-being, because when we save wildlife, we save ourselves."

Launched in 2024 in partnership with the National Wildlife Federation (NWF), the campaign celebrates the wonder of wildlife, underlines the importance of biodiversity and champions a better future for the planet, all of which lie at the heart of LG's brand promise: "Life's Good."

The National Wildlife Federation's Eco-Schools U.S. program engages students, teachers, and parents in over 6,000 schools in all 50 states - encouraging students to form an action team, design solution-based action projects, and measure impact. To inspire a greater connection to the natural world, NWF is asking students and educators to make a pledge to learn about vulnerable and endangered species. All pledges received through January 15, 2026, will be eligible for a grand prize drawing subject to the terms and conditions. Participants will be eligible to win:

• 1x LG 4K Ultra Short Throw Projector PU615U (ARV: $1,299.99) - for students
• 1x LG 32-inch Smart Monitor Swing 32U889SA (ARV: $1,299.99) - for educators

"Carrying forward the Life's Good philosophy, we partnered with the National Wildlife Federation who has a long history of conserving our wildlife and wild places," said Jeannie Lee, Director of Corporate Marketing at LG Electronics USA.

To learn more about these remarkable species and how you can help safeguard them, read NWF's blog spotlighting the grizzly bear's unique behavioral insights and the species' ecological role. Students and nature enthusiasts can also test their knowledge through an interactive quiz designed to foster a deeper understanding of the species.