Boozt Extends Partnership with Rögle BK

Malmö, Sweden - September 3, 2025: Boozt is proud to announce the continuation of its partnership with Rögle BK, further strengthening its commitment to local sports and community engagement. The new agreement, valid from the 2025-2026 season through the 2027-2028 season, secures Boozt a strong presence in Catena Arena and reaffirms the company's dedication to supporting the region's leading hockey club.

As part of the deal, Boozt will receive extensive exposure in Catena Arena, including placements on plexiglass, LED floors, and rink boards. The agreement also grants Boozt rights to present Boxplay and includes Platinum Level status within Rögle BK's partnership program.

Rasmus Fermann, Media & Sales Director at Boozt, commented:
"We are proud to continue supporting Rögle BK, a club that means so much to the local community. Sports bring people together, and this partnership reflects our commitment to standing behind the team and the values it represents. With our automated warehouse in Ängelholm employing 500 dedicated colleagues, this partnership also underlines our strong local presence and engagement in the region."

Kari Litmanen, Commercial Director at Rögle BK, added:
"We are very happy to extend our partnership with Boozt, The Nordic Department Store. Boozt is a valued partner with strong local anchorage, and their support is vital for the development of our club both on and off the ice. Together, we will continue to build on this collaboration and push for a strong season ahead, with the ambition of delivering great experiences for our fans and partners."

With this renewed commitment, Boozt and Rögle BK are set to strengthen their collaboration over the coming seasons, continuing to bring value to fans, partners, and the broader community.

About Boozt
Boozt is a Nordic online department store offering Fashion, Kids, Sport, Beauty and Home through its webstores Boozt.com and Booztlet.com. With over 1,000 employees from around 50 nationalities, Boozt provides a curated selection of around 1,600 Scandinavian and international brands, delivering a modern shopping experience with a strong focus on service and responsibility.

About Rögle BK
Rögle BK was founded in 1932 and is one of the largest hockey organisations in Skåne. The club has both men's and women's representative teams. Rögle BK's vision is to create Sweden's best hockey environment for children and young people who choose to play in our association and to foster a lifelong interest in the sport. Rögle BK offers both elite and grassroots activities for boys and girls and also has a significant figure skating section within the club.

Further information:
Rögle BK - Kari Litmanen - Commercial director - +46 733 66 31 33 - [email protected]
Boozt - Ask Kirkeskov Riis - Communications director - +45 53 62 54 60 - [email protected]