Samsung Announces Global Galaxy S26 Ultra Collaboration for the Release of The Devil Wears Prada 2 in Theaters

Today Samsung launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios' The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character 'Jin', flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, and Lucy Liu posed for the S26 Ultra photo-op to capture their memorable looks as seen below.

Runway Cam with Samsung Galaxy S26 Ultra

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

"I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra," said Haley. "Seeing those worlds collide here on the red carpet and sharing all my favorite Galaxy S26 series features with a community who also loves this movie has just been the best experience."

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

"At Samsung, we believe great technology should feel as intuitive as great style. With Galaxy S26, we're bringing that to life - merging fashion, film, and innovative tech to deliver an experience that's instant, intelligent, and unmistakably powerful. Through our collaboration with Circle to Search from Google and The Devil Wears Prada 2, we're not just showing up in culture - we're shaping how people discover and engage with the world around them," said Keena Grigsby, Chief Marketing Officer and Vice President, Mobile eXperience, Samsung Electronics America.

"For The Devil Wears Prada 2, we wanted to extend the storytelling beyond the screen and into the cultural moments that define fashion today," said Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events at The Walt Disney Studios. "Collaborating with Samsung allows us to connect audiences to the world of Runway in a modern, immersive way, where innovation, style, and storytelling intersect. From the red carpet to social-first content, this collaboration brings fans closer than ever to the glamour, creativity, and fast-paced energy that make this franchise so iconic."

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology - like Circle to Search with Google on S26 Ultra - is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres May 1.