09/24/2026 | Press release | Distributed by Public on 09/25/2026 13:59
Hive House Celebrates Grand Opening, Marking Debut Of Cary's First Hyatt-Branded Hotel
Hive House will join the Unscripted by Hyatt brand portfolio, pairing the independent hotel's distinctive identity with Hyatt's distinguished quality, care and global reach.
CARY, N.C. (September 24, 2026) - Hive House, the first Hyatt-branded hotel in Cary, North Carolina, is officially open. Joining the Unscripted by Hyatt brand portfolio, Hive House expands Hyatt's brand footprint in a key market and reflects its commitment to offering streamlined, fuss-free stays in distinctive settings - all rooted in Hyatt's legacy of quality and care.
The 45-suite boutique hotel is owned by CMC Hotels, a family-owned hotel ownership, development and management company based in Cary. A natural fit for the Unscripted by Hyatt brand portfolio, Hive House was developed independently by CMC Hotels as a different take on the traditional extended-stay experience. Oversized suites ranging from 312 to 412 square feet feature separate living spaces and full kitchens, while colorful interiors, curated artwork and inviting social spaces give the property the personality and character of a boutique hotel.
"We started with the experience we wanted to create, not with a traditional brand prototype," said Sheri Erhart, COO and Principal of CMC Hotels. "Hive House already had a strong identity and point of view. Joining the Unscripted by Hyatt brand gives us the opportunity to preserve what makes the hotel unique while introducing it to a much broader audience."
CMC Hotels is building on that sense of place with the addition of the Hive House Café, which highlights North Carolina makers alongside fresh bakery offerings. The curated selection includes Raleigh's Trophy Brewing, Chapel Hill's Griff's Toffee, Asheville's Poppy Popcorn and other products sourced from across the state.
"If someone is visiting us from another part of the country, we want them to discover Cary and North Carolina while they're here," Erhart said. "Maybe it's a beer they've never tried, a North Carolina-made treat or something they end up taking home. Those little discoveries help connect guests to the place they're visiting."
Other hotel highlights include:
"Hive House captures what Unscripted by Hyatt hotels are all about - a distinctive personality, a strong local point of view and an experience that is truly its own," said Jason Ballard, SVP, Global Brand Leader for Hyatt's Essentials Portfolio. "As the first Hyatt-branded hotel in Cary, Hive House also expands our portfolio in an important market and gives World of Hyatt members and guests a new way to experience the community. We're excited to welcome the hotel and the CMC Hotels team to the Hyatt family."
Hyatt's Essentials Portfolio
Hive House joins Hyatt's Essentials Portfolio alongside Hyatt's celebrated select-service brands including Caption by Hyatt, Unscripted by Hyatt, Hyatt Place, Hyatt House, Hyatt Studios, Hyatt Select and UrCove. The Essentials portfolio delivers reliable, high-quality stays for everyday travel occasions. These inviting hotels deliver flexibility, convenience and comfort so guests can make the most of their stay and be their best wherever their travels take them.
World of Hyatt
As a participating World of Hyatt property, Hive House guests can now earn and redeem points on eligible stays when booking their visit. Eligible stays at new participating brands also count toward the Brand Explorer Award - which rewards members with a free night after experiencing five unique Hyatt brands - inviting travelers to discover more of the Essentials Portfolio and beyond.
Visit the More to Offer page for the latest member offers and opportunities to make every stay even more rewarding.
For more information on Hive House or to make a reservation, please visit hyatt.com/unscripted-by-hyatt/en-US/uncab-hive-house.
The term "Hyatt" is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Hive House
Hive House is a 45-suite boutique extended-stay hotel in Cary, North Carolina, created by CMC Hotels. Designed to combine the comforts of home with the personality of a boutique hotel, Hive House features spacious suites with separate living areas and full kitchens, colorful interiors, curated artwork, inviting social spaces and a locally inspired café experience. Hive House is part of Unscripted by Hyatt.
About CMC Hotels
CMC Hotels is a family-owned hotel ownership, development and management company based in Cary, North Carolina. The company owns and operates approximately 1,800 hotel rooms across the state, with a portfolio that includes Marriott, Hilton, Hyatt and independent properties. With more than four decades of hospitality experience, CMC Hotels has played a role in shaping North Carolina's hotel landscape, from opening Cary's first branded hotel in 1984 to bringing the first Westin hotel to Raleigh. Today, CMC Hotels continues to develop and operate distinctive hotels with a focus on thoughtful design, strong performance and memorable guest experiences.
About Unscripted By Hyatt
Unscripted by Hyatt is a diverse collection of upscale hotels that are as dynamic as the guests who seek them. Whether in search of a low-key escape from big-city bustle or an innovative hub with delightful essentials, Unscripted by Hyatt hotels provide distinct environments synonymous with independent hotels and boutique brands, all rooted in Hyatt's legacy of quality and care. A welcome offering for self-sufficient travelers, Unscripted by Hyatt hotels trade excessive indulgences for the road less complicated, inviting you to a worry-free stay where no plans are necessary, all possibilities await, and life is truly unscripted."
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose - to care for people so they can be their best. As of June 30, 2026, the Company's portfolio included more than 1,500 hotels and all-inclusive properties in 83 countries across six continents. The Company's offering includes brands in the Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt® ; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX®, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and Me and All Hotels ; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid® Hotels & Resorts, Bahia Principe Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas ; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt® ; and the Essentials Portfolio, including Caption by Hyatt®, Unscripted by Hyatt, Hyatt Place®, Hyatt House®, Hyatt Studios®, Hyatt Select, and UrCove . Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com .
MEDIA CONTACT
Larisa Zade
Hyatt
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