Certified Financial Planner Board of Standards Inc.
05/01/2026 | Press release | Archived content
How a 23-Year-Old Turned One Shop Into a Dessert Empire
At 23, entrepreneur Neil Hershman left a finance career to buy and grow a profitable frozen yogurt franchise, using savings and an SBA-backed loan to pursue a more hands-on business path. CFP Board Ambassador Bryan Jepson, M.D., CFP®, notes that franchise owners like Hershman have opportunities to build retirement savings and reduce taxes, emphasizing that being intentional about financial planning can unlock significant long-term benefits.
ReutersLauren Young May 1, 2026
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