HubSpot and TikTok make it easier than ever to turn TikTok a...

• This is the first integration that lets you sync, manage, and measure both TikTok ads and organic content inside HubSpot's Marketing Hub.
• Your TikTok campaigns are powered by the context of your HubSpot Smart CRM, letting you target based on lifecycle stage, deal history, and purchase behavior.
• Now, paid and organic TikTok actions, connect back to revenue in the same system where your business context lives.

TikTok is now available in Marketing Hub. This native integration lets marketers sync, manage, and measure TikTok ads and organic content using their full context from HubSpot.

TikTok is one of the most powerful tools for SMBs to reach new audiences. Running it inside HubSpot means every campaign starts from everything your business already knows about your customers.

"TikTok has become a powerful engine for business growth, and our goal is to make that growth easier to unlock," said Lorry Destainville, Global Head of Monetization Product Partnerships at TikTok. "By integrating with HubSpot, we're giving marketers a seamless way to connect creativity, audiences, and performance so they can move from discovery to customer faster."

More impactful campaigns, powered by your CRM

"Buyers live on TikTok, including those making B2B purchasing decisions," said Angela DeFranco, VP Product and GM of Marketing Hub at HubSpot. "By bringing TikTok natively into HubSpot, businesses can now manage campaigns informed by everything they already know about their customers, and that context is what makes them more impactful."

Because TikTok is now available inside HubSpot, your campaigns are informed by your actual customers. And it's not just data, it's rich context: who someone is, how they've engaged across your marketing mix, where they sit in your funnel, and what has historically driven conversions for your business.

You can sync CRM contact segments to TikTok for targeting based on lifecycle stage, deal history, and purchase behavior. Marketers can build lookalike audiences from your best customers using context HubSpot already has about who converts and why. And once you've enabled auto-tracking, TikTok ad interactions are linked to HubSpot contacts, so you can use them as workflow triggers to automate timely, personalized follow-up.

With TikTok Pixel deployed and managed inside HubSpot, every conversion feeds back into your business context, so your campaigns improve over time.

Everything in one place

The integration goes beyond ads. You can now schedule and publish TikTok content from HubSpot's social tool alongside every channel, use Breeze (HubSpot's AI tools) to generate captions and hashtags in the publishing flow, and manage TikTok comments and mentions in your social inbox with AI-suggested replies.

TikTok performance, both paid and organic, also now rolls up into unified campaign reports with attribution that connects an ad to a contact, a deal, and closed revenue.

Our TikTok integration is the latest example of how we apply your own business and customer context to level up your campaigns to attract more customers . If you're already a HubSpot customer, you can enable the integration today.