Securing the Future of AI

Artificial intelligence (AI) is advancing at a breathtaking pace. Once the domain of research labs and early adopters, it is now woven into daily workflows, customer interactions and business strategies. To help drive innovation and gain a competitive advantage, organizations across industries are rapidly implementing robust AI tools and capabilities, from AI copilots that accelerate productivity to agent-based systems that automate decision-making.

As AI adoption accelerates, attackers are exploiting vulnerabilities (e.g., prompt injection, data poisoning, tool misuse), compressing days of work into minutes. Securing this new attack surface can't wait. Palo Alto Networks Prisma AIRS™ delivers AI-native protection across models, agents, apps and data, so customers can deploy AI with confidence, and partners can embed security from the start.

End-to-End AI Security

Legacy tools and siloed approaches often can't keep up with the scale and speed of emerging threats targeting AI. Businesses need an AI security strategy that's holistic, adaptive and future-forward. That means protection across the entire AI lifecycle, from development and training to deployment and runtime monitoring.

Five critical capabilities are foundational to AI security today:

• Model Scanning for identifying vulnerabilities before deployment to reduce risk from the start.
• Posture Management to help maintain compliance and enforce best practices across diverse environments.
• AI Red Teaming for simulating adversarial attacks to uncover weaknesses before attackers do.
• Runtime Security to monitor live systems for suspicious activities, including prompt injection and data leakage.
• AI Agent Security for protecting low- and no-code agents from misuse, malicious instructions and operational failures.

Instead of piecing together fragmented tools, organizations need unified solutions that deliver continuous visibility, real-time defense and proactive assurance evolving as swiftly as AI itself.

The Confidence to "Deploy Bravely" with Prisma AIRS

With Prisma AIRS, customers can embed AI security into their innovation strategies and unlock tangible benefits:

• Simplified Operations - Unified workflows and a single platform replace patchwork tools, reducing complexity and overhead.
• Stronger Protection - End-to-end, AI-native coverage identifies threats early, tests continuously and blocks attacks in real time.
• Faster Resolutions - Shared intelligence across Prisma accelerates troubleshooting and remediation.
• Cost Efficiency - An integrated approach lowers total cost of ownership compared to siloed solutions.

With Prisma AIRS, organizations gain the confidence to scale AI-enabled innovation and deploy bravely, knowing that security is built in from the start.

Opportunities for Partners

As AI adoption accelerates, organizations are turning to trusted advisors (solution providers, MSSPs, system integrators) to help them navigate uncharted territory. They need guidance not only in deploying AI-powered tools, but also in securing them against emerging risks.

For partners, this presents new opportunities:

• Differentiating offerings with AI-specific security services that address customer concerns head-on.
• Expanding service portfolios to include AI model scanning, red teaming and runtime monitoring.
• Strengthening customer relationships by collaborating to deliver proactive protection.
• Shortening buying cycles with a clear story about how AI can be deployed securely from day one.

The message is simple: Customers need trusted partners now more than ever to help them innovate securely with AI. This is the value exchange in cybersecurity in action:

Palo Alto Networks invests in advanced AI security, partners extend that investment to customers with services and expertise, and the rewards are shared across the ecosystem.

Shared Success in the AI Era

AI is redefining how businesses compete, how employees work, and how customers engage. At the same time, it is reshaping the threat landscape, demanding new levels of collaboration between vendors, partners, as well as customers.

Attackers are already using AI to accelerate their tactics. Defenders must respond with shared intelligence, connected platforms and trusted collaboration. Security outcomes improve when the ecosystem moves in sync, providing AI innovation backed by comprehensive, adaptive protection.

Building Tomorrow's Security, Together

At Palo Alto Networks, we believe the future of cybersecurity isn't built alone. It is shaped through a shared investment of collective trust and platformization - a model where connected ecosystems, powered by AI, deliver better outcomes for everyone.

AI will continue to transform business and society at lightning speed. By securing AI at every stage of its lifecycle, we give customers and partners the confidence to innovate boldly and safely in this new era. To learn more, visit Deploy Bravely and get started with a demo today.

Key Takeaways

1. AI adoption is accelerating, creating new security challenges: AI is rapidly integrating into daily workflows and business strategies, but this acceleration also creates new attack surfaces that attackers are exploiting.
2. End-to-end AI security is crucial: Legacy tools are insufficient for securing AI. A holistic, adaptive, and future-forward strategy is needed, covering the entire AI lifecycle with capabilities like model scanning, posture management, AI red teaming, runtime security, and AI agent security.
3. Prisma AIRS provides comprehensive AI-native protection: Palo Alto Networks' Prisma AIRS offers a unified solution for AI security, enabling organizations to deploy AI with confidence by simplifying operations, strengthening protection, accelerating resolutions, and improving cost efficiency.