818 Tequila Announces Strategic Partnership and Financial Investment from Sazerac

818 Tequila, the award-winning tequila brand founded by Kendall Jenner, has announced a strategic partnership with and investment from Sazerac, one of the leading and fastest growing spirits companies in the world.

The deal was covered by several mainstream media outlets including The Wall Street Journal and Forbes.

Orrick advised 818 Tequila on both the strategic partnership and investment.

THE IMPACT

The partnership, which includes an exclusive U.S. sales and distribution relationship, builds on 818 Tequila's strong existing momentum, pairing the brand's proven consumer traction and cultural relevance with Sazerac's brand-building expertise to unlock additional growth across priority tequila markets.

"I'm so excited for this next era of 818 Tequila. We've built something I'm incredibly proud of, and partnering with Sazerac feels like the perfect next step as we continue to accelerate," says Kendall Jenner, founder of 818 Tequila. "They have an amazing track record of helping develop brands, and it means so much to have a partner who believes in our vision and has invested in it."

THE COMPANIES

Founded by Kendall Jenner, 818 Tequila is an award-winning, hand-crafted tequila brand. Produced using traditional methods in Jalisco, Mexico at a family-owned-and-operated distillery, the brand has won over 50 blind tasting awards across 15 spirits competitions.

With over 400 years of history, Sazerac is one of the world's largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers around the world.

THE TEAM

The Orrick team advising 818 Tequila was led by Max Cantor and Gina Marek and included Alexis Savini, Esteban De La Torre, Jason Remy and Christina Campisano.

LEARN MORE

• Sazerac's Announcement
• Read More Orrick Client Results