The Growth Seat Episode 6: Treana Allen, CrestHaven Capital | Too Valuable to Bench

Treana Allen was a 5'6″ guard in a sport that recruits for height. She couldn't change what coaches were looking for, so she made herself indispensable on the court. She has taken that approach with her into every career move since. In this episode of The Growth Seat, host Dhani Jones sits down with Treana, co-founder and chief legal officer of CrestHaven, a private investment firm focused on critical and social infrastructure, to trace her path from the basketball court to the courtroom and ultimately to the boardroom.

Dhani and Treana discuss each career pivot: playing and coaching at Gonzaga, starting law school in her 30s as a single mother, moving from trial work to a corporate general counsel position, and co-founding CrestHaven; each move driven by discipline, curiosity, and relationships. Throughout her career, Treana has believed that confidence comes from reps, not talent; she's willing to be bad at something long enough to get good at it. Treana notes that athletes carry a depth of ecosystem knowledge that newcomers to sports investing often lack. Finally, Treana explains how and why CrestHaven pairs sports with critical infrastructure, while she holds the legal seat on a lean deal team - careful not to get in the way of the deal itself.

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