Our Approach to Security in an AI-first World

When organizations decide whether to bring a new AI platform into their most sensitive workflows, the first question they ask isn't about features, it's about trust. Can we rely on this vendor to protect our data? Can we deploy quickly without compromising security standards? Will this hold up under scrutiny?

Those are the right questions to ask, and they're the ones that drive how we build and operate security at Qualtrics.

Here's what makes trust so powerful in an AI context: it compounds. When customers trust a brand, they engage more deeply. They share feedback, complete surveys, provide the signals that help organizations understand what they actually want. That understanding enables better experiences, which builds more trust, which generates more data. It is a continuous flywheel that accelerates with every rotation.

Our commitment to security

At Qualtrics, we're custodians of some of our customers' most sensitive information: what their customers think, what their employees feel, what their market needs. That responsibility shapes the rigorous approach we take to security, across three core pillars.

Radical transparency through certification.Pursuing rigorous third-party standards is how we demonstrate our commitments openly and verifiably. Our newly achieved IL4 authorization, a U.S. Department of War designation for handling sensitive Controlled Unclassified Information, joins a set of authorizations we've worked hard to earn including FedRAMP High authorization across the entire platform and ISO/IEC 42001:2023 certification, the world's first international standard for responsible AI system design and deployment. Together, they represent our commitment to being a trustworthy AI provider and partner. For our customers, this translates directly into faster security reviews, simpler procurement, and less time between decision and deployment.

Innovation through partnerships. The threat landscape is evolving as fast as AI itself, and no security team can stay ahead of it alone. That's why we're committed to working closely with leading organizations across the security ecosystem to continuously strengthen our platform. Our recent integration with CrowdStrike is one example of this - giving security teams real-time visibility and automated protection across customer and employee experience programs. With data misuse ranking as consumers' top AI concern, these kinds of deep partnerships are what make scaling AI-driven programs responsibly possible.

Using AI to actively reinforce security. We use AI to strengthen our own security posture, accelerate innovation, and deliver more value to customers. Our Trust Center gives customers real-time visibility into our security posture, removing uncertainty from the procurement and deployment process. We've deployed AI that analyzes every email sent through Qualtrics® - survey invitations, reminders, communications - to proactively detect and block phishing attempts before they reach end users. By putting AI to work on these problems, we free our team to focus on what matters most: solving the harder, more complex security challenges ahead.

Security is a strategic advantage

Security is a first-order strategic priority. Governance frameworks are the infrastructure that makes speed possible, the foundation that lets organizations move quickly with confidence rather than caution.

The organizations that treat trust as a genuine strategic asset will be the ones that earn the deeper customer and employee relationships that business success depends on because trust is the currency of success in an AI-first world. Every certification, every partnership, every capability we build is in service of earning it, so our customers can move fast on the programs that matter most.

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