01/23/2025 | Press release | Archived content
The Nue Team
January 23, 2025
10 min read
The Nue Team
Table of Contents
Lifecycle Manager provides a real-time, unified, and holistic view of revenue and customer lifecycles, allowing for immediate actions to drive revenue growth, prevent revenue leakage, and reduce churn.
SAN FRANCISCO, Calif, September 10, 2024 - Nue, the Revenue Lifecycle Platform, today announced key enhancements to its Lifecycle Manager product. These enhancements include actionable revenue intelligence, new billing capabilities, and additional features to easily manage customer changes across subscriptions, assets, entitlements, usage, credits, credit memos, invoices, payments, and revenue contracts.
As companies adopt hybrid revenue models and customers favor omni-channel buying options, revenue lifecycle management - particularly for recurring revenue - is becoming more complex. Changes in customer lifecycles are multidimensional, unfolding concurrently across subscriptions, physical goods, usage, and services. But most platforms are not built to easily manage changes. They are disjointed across sales and finance, hard to configure across pricing, quoting, and billing, and require expensive system integrators to stitch things together. This all contributes to widespread revenue leakage and losses in revenue efficiency.
Nue's Lifecycle Manager is purpose-built for the next era of revenue lifecycle management, where agility and actionable insight are table-stakes. With an out-of-the-box UI, sales and finance teams can easily and accurately identify opportunities to improve retention and expansion strategies, reduce downgrades or churn, and fix revenue leakage.
Lifecycle Manager is the centerpiece of the company's Revenue Lifecycle Platform, which includes its award-winning CPQ (that includes flexible pricing, discounting, and bundling for every revenue model), Everything Billing (that includes usage rating and billing), and Revenue Lifecycle Intelligence (that leverages a unified data model to give accurate revenue analytics).
With Lifecycle Manager, companies can:
Nue's latest releases in Lifecycle Manager include:
Customer and Nue perspectives:
"Implementing Nue's Lifecycle Manager has been game-changing for us," says Trent Walklett, CFO at SCLogic, which combines software, hardware, and services for facilities management. "The automatic calculations have streamlined expansion and renewals for us. With the ability to get automated Revenue Contracts from the RightRev integration and instant invoices in Nue's Billing, we get revenue visibility and automation we didn't have before on the expansion side."
"One of the big reasons we chose Nue is because of their Lifecycle Manager," says Julian Hannabuss, Director of RevOps at Procurify. "All our multiple pricing models, the tricky configurations, the complicated co-terming-they simply run in the background with Nue's pricing engine. Legacy customers on an old pricing model are managed without any complicated, manual processes - all with accurate data flowing back to the Finance team for invoicing and analytics."
"More and more companies are migrating from Salesforce CPQ and Stripe Billing to Nue. They are able to keep the automations and customizations that they have built in Salesforce, while dramatically improving their rep experience and pricing flexibility while lowering their TCO," says Mark Walker, CEO of Nue.
"Customer LTV is a critical currency for companies, yet traditional quote-to-revenue tools with black-box pricing rules come in the way of driving this metric," says Tina Kung, CTO and Co-founder of Nue. "Nue's Lifecycle Manager is the connecting thread between our CPQ and Billing products. It is packed with a set of tools that help teams easily deliver dynamic customer journeys through creative pricing; a UI built for business users that feels like an Amazon check-out experience for upsells, renewals, and changes; billing that aligns sales and finance teams; and revenue visibility that empowers both customers and companies."
Nue is an easy-to-manage, omni-channel Revenue Lifecycle Platform designed to meet the needs of the modern business to innovate and manage their customer revenue lifecycles end-to-end. With Nue, all go-to-market teams can accelerate sales with innovative pricing models and streamlined processes (across both direct sales and self-service commerce) so that companies can easily manage quotes to orders to renewals to billing - all the while delivering accurate analytics to Finance. Learn more at nue.io.