In 2025, we sang along to a low-cost airline's viral jingle, embraced the imperfect charm of the 'Wabi Sabi' trend, and celebrated Joo Chiat's rise as one of the world's coolest streets. On TikTok, our mission is to inspire creativity and bring joy - and this year, we are celebrating the moments, movements, and people who have fueled Singapore's creative heartbeat.

"Throughout 2025, our community reinforced that TikTok is the ultimate platform for discovery, authenticity, and growth. The stories and trends that defined the year were powered by you - from small businesses scaling on TikTok Shop to educators fostering a stronger sense of digital citizenship. We are proud to support this vibrant ecosystem and remain committed to nurturing a positive and inclusive environment where everyone can find joy and thrive in 2026." - Nicole Ang, Communications Manager, TikTok Singapore.

#ForYou Favs: Top Trends and Moments

The TikTok community cemented its role as the cultural epicentre of the internet in 2025. Powered by you, these local creators and moments, captured hearts both at home and abroad:

• Standout Personality: Darshen (@kdarshen) charmed audiences with his sharp fashion sense, comedic reviews, and the popular "My Name is Darshen" trend with Dr Samuel (@drsamuelgp).
• Safety Trendsetters: The Singapore Police Force (@singaporepoliceforce) proved that public safety messages can still be creative, engaging, and trend-worthy.
• Community Hero: Singapore Civil Defence Force (@myscdf) lit up the For You Feed with their humour-infused life-saving tips that made emergency preparedness accessible to all.
• Intergenerational Icon: Ian (@ianthioo) and his grandmother delivered wholesome content that celebrates family bonds across generations.
• Lifestyle Bestie: Natalie (@naploes) charmed the community with her relatable storytelling and infectious energy on beauty, fashion, and travel.

Breakout Stars: TikTok's Rising Voices

2025 saw a new wave of local creators emerge as the voices of cultural storytelling, celebrating national milestones, while finding humour and connection in the everyday:

• SG Amplified: We celebrated creators who embodied the Singapore spirit in their own authentic ways, from Yan Lin (@coachwhy_yan), who coaches her mum and seniors on preventive health, to Delonix (@sandaifishball) preserving his family's hawker legacy, and Dylan (@dchtoons) reimagining Singapore landmarks as adorable sticker icons.
• Foodie Guide: Wilfred (@wilfredleekc) became a trusted navigator of Singapore's food scene, offering honest, mouth-watering reviews of new openings and beloved classics.
• Racket Master: Hashim (@smashsportsco) shared a glimpse into his life at a family-owned racquet business and educated the community on all-things badminton.
• Industry Disruptor: Second-generation owner of Pitstop Tyres, Cordillia (@pitstop.tyres), challenged a male-dominated industry by sharing behind-the-scenes content that demystifies car maintenance.
• Cosplay Visionary: Elise (@eliseylise) defied the conventional educational path by pursuing her passion for design, showcasing elaborate and high-quality cosplay props that continuously impress the community.

Creators Driving Change and Learning on TikTok

Beyond entertainment, TikTok continued to be a place where people connect, learn, and drive meaningful change. Local educators, cultural ambassadors, and storytellers used the platform to inform, inspire, and uplift, proving that creativity can be a powerful force for social impact:

• 2025 TikTok Change Makers Program: We supported mission-driven creators such as Caitanya Tan (@caitofalltraits), an actress and presenter whose dynamic storytelling amplifies social causes.
• Cultural Bridge: Eric Youn (@esyfilms), known as the 'Korean Oppa from Singapore,' brought K-culture to life by sharing the joy of Korean traditions and cuisine through warm, authentic storytelling.
• Heritage Explorer: Yong (@urbanist.singapore) reignited curiosity about local history, with archival footage and engaging narratives behind Singapore's urban landscape.
• Trusted Voice: Denise (@supercatkei) engaged Singaporeans in candid, insightful conversations on everything under the sun, including games and digital wellbeing, through short-form videos from her livestreams and street interviews.
• Creative Expression: Opera Tang (@theoperatang) blended Chinese opera aesthetics with drag artistry, celebrating heritage, identity, and intergenerational love.
• STEM Educator: MJ (@justkeepthinking) continued to make science fun and accessible, sharing quirky, educational content about Singapore's wildlife and biodiversity.
• Creator-Doctor: Dr Samuel (@drsamuelgp) charmed the community as the reliable counterpart in the viral duo, while empowering viewers with medical knowledge and wellness tips.

TikTok Shop: The Heart of Discovery Commerce

In 2025, the community remained the heartbeat of commerce on TikTok Shop. Through engaging LIVE sessions and authentic content, shoppers discovered products through voices they trust - turning creativity into opportunity.

From January to November 2025, the platform saw an increase of 1.8x daily shoppers, 1.4x local sellers and almost double the number of affiliate creators, signalling the platform's role as a driver of digital commerce.

Livestreams on TikTok Shop continue to see strong growth with a 110% increase in Gross Merchandise Value (GMV), while the number of LIVE hours streamed by our creators increased by 1.5x.

• Milestones: Key initiatives like the TTS Live Host Academy and major shopping moments like 11.11 continued to empower local LIVE hosts and sellers. The 12.12 Christmas Sale invites the community to celebrate with 50% LIVE vouchers, daily free shipping, and up to 50% stackable cashback, wrapping up the year with full carts and festive cheer.
• Standout Sellers: Global favourites like Haidilao (@haidilaosingapore) and POP MART (@popmart.sg.shop) engaged fans with exclusive TikTok Shop promotional deals, while homegrown brands like Lickz Juice (@lickz.sg) and Shopsassydream (@shopsassydream) found a place in the hearts of the community through TikTok Shop LIVE.
• Thriving Livestreamers: Fredy Chia (@fredyjayssg) proved that consistency and community can bring results, growing from zero followers to earning up to five figures per month from his daily livestreams. Claire Si Ting (@spotclaire) transitioned from a marketer to a full-time LIVE Host, partnering with brands to spread joy in the community.

Best of 2025, Powered by You

TikTok's story is written by its community. As we close the 2025 chapter, every trend, creator, and connection contributed to making this a year Powered by You. Discover and share your #Bestof2025 on TikTok.