ANA Unifies Its Awards Portfolio Under the Masters of MarketingTM Brand to Celebrate Marketing Mastery and Drive Enterprise Growth

An Evolved Awards Platform Establishes a New Framework for Recognizing Marketing Excellence, Enterprise Growth, and the Leaders Shaping the Future of Marketing

NEW YORK, NY - NOVEMBER 4, 2026 - The Association of National Advertisers (ANA) today announced an expanded Masters of Marketing™ platform, building on its flagship conference through a unified awards portfolio designed to define, celebrate, and advance marketing mastery across the profession.

The expanded ANA Masters of Marketing platform now encompasses:

• ANA Masters of Marketing Conference, its flagship event held annually in October
• ANA Masters of Marketing Awards, a reimagined, unified awards portfolio celebrating marketing mastery

Together, these offerings build on the success of the ANA's annual Masters of Marketing Conference and create an enduring platform for recognizing the capabilities, achievements, and leadership required to drive sustainable business growth and enduring brand value.

"The ANA has long championed the idea that marketing is one of the most powerful drivers of business growth," said Bob Liodice, CEO of the ANA. "The expanded Masters of Marketing platform further cements the ANA as the North Star for marketers seeking to understand how great marketing serves as a strategic driver for enterprise growth and long-term value creation."

The new ANA Masters of Marketing Awards delivers a unified portfolio that brings together the ANA's leading recognition programs. It provides a connected framework for excellence, highlighting the ideas, leaders, teams, and organizations transforming marketing into a strategic enterprise growth driver and defining marketing's future.

The awards celebrate Marketing Mastery, defined as the ability to combine strategy, creativity, innovation, customer understanding, and execution to create sustainable business growth and enduring brand value. Through this unified platform, the ANA will showcase the individuals and organizations setting the standard for marketing excellence and demonstrating marketing's impact on business performance.

The new awards rollout is already underway with the 2027 Masters of Marketing: In-House Awards open for submissions. Calls for submissions for the Masters of Marketing: B2 Awards and Masters of Marketing: Brand Awards will go live later this fall, followed by the Masters of Marketing: Technology Awards early next year.

"The Masters of Marketing Conference has long been one of the industry's most respected gatherings of marketing leaders," said Dagmara Szulce, Group Executive Vice President, Awards, Brand, B2B and Marketing Operations at the ANA. "We are building on that foundation with an expanded platform for defining, celebrating, and advancing Marketing Mastery. Through our conference and awards portfolio, we are creating a powerful framework that recognizes the ideas, organizations, and leaders shaping the future of marketing and driving enterprise growth."

About the ANA

The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

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