University of the Incarnate Word

11/14/2025 | News release | Distributed by Public on 11/14/2025 13:54

Join UIW for the 39th Annual Light the Way Holiday Festival!

It's almost time, Cardinal family! From 3 - 9 p.m., Saturday, Nov. 22, the University of the Incarnate Word's (UIW) Broadway campus will be illuminated by over a million twinkling lights at the 39th annual Light the Way Holiday Festival. Bring your family, friends and loved ones to UIW's staple holiday event, sponsored by H-E-B, Perry Homes, Spectrum Reach and KSAT 12.

This year, guests can expect returning holiday attractions and enjoy new entertainment! Come try delicious cuisine at food truck alley, shop local vendors at the Holiday Market, view live musical and dance performances, meet Santa and Mrs. Claus and more as UIW ushers in the holiday season. Read about what to expect at this year's celebration below!

Map - View the event map.

Parking Directions

Limited on-campus parking is available at:

  • Founder Hall (4119 Broadway, San Antonio, TX 78209). Enter via the Broadway entrance at Allensworth.
  • Ancira Parking Garage (847 E. Hildebrand Ave, San Antonio, TX 78212). Enter via the US-281 North access road entrance.

Accessible parking will be located in front of the Clarence Mabry Tennis Center on the main campus. Please enter the campus off the US-281 North access road entrance.

If you plan to park in the Alamo Heights and Terrell Hills neighborhoods, guests are advised to pay close attention to parking-related signage in the surrounding areas. Parking infractions can be met with fines, tickets and towing. Please refrain from parking your vehicle at surrounding businesses or your vehicle may be towed.

Don't want to worry about parking? Ride share options are highly encouraged! The Founders Hall campus (4119 Broadway) is this year's designated ride share drop off location. Police personnel will be on site to ensure a safe crossing across Hildebrand. Find full information on parking and directions.

Things to Do

There will be a variety of activities for attendees of all ages to enjoy:

  • Food Trucks: See a full list of food trucks here.
  • Holiday Market: See a full list of vendors here.
  • Live music and dance performances: See a full schedule of events here.
  • Kids' Corner: Families can take photos with Santa, enjoy trackless train rides, build-a-stuffie and more!
  • Alumni Exclusive Area: Register for the alumni exclusive area here.

FAQs

Make sure you're in the loop! Find a full list of Light the Way FAQs here.

Visit the official Light the Way website to find more information about this year's event. Get ready to Light the Way, San Antonio!

University of the Incarnate Word published this content on November 14, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on November 14, 2025 at 19:54 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]