Miffy + Starbucks: A charming new merch collection hops into U.S. and Canada coffeehouses

• 4 min read
• May 18, 2026

What does Starbucks have in common with one of the world's most famous rabbits?

For Krystn Fuerst, who led the collaboration with Miffy for Starbucks, it's their shared sense of joy and optimism that brought the coffee company together with the beloved bunny.

"With Miffy, we really felt a connection through her curiosity and gentle nature. I think that's what people love about her," Fuerst said. "We wanted her character to come alive through our signature drinkware to bring something new to Miffy fans and Starbucks customers."

Starting May 19, Starbucks is launching the limited-edition Miffy + Starbucks collection that includes drinkware, water bottles, gift cards and an adorable plush. Miffy fans in the United States and Canada have been clamoring for the collaboration after seeing their launch in Singapore and Asia Pacific.

Miffy's story began in 1955 when Dutch artist and graphic design artist Dick Bruna first drew the character to entertain his son, Sierk, on a rainy day. What began as a series of picture books has grown to make Miffy a beloved character around the world. In the books, the little bunny girl is depicted as sometimes shy, but always open to new experiences.

Today, Bruna's books have sold more than 85 million copies and been translated into 50 languages. Miffy has also leapt off the pages to become part of fashion, design, plush toys and more.

Part of Miffy's enduring appeal is that sense of nostalgia and affection for the character, and the calmness her simple design evokes.

"A lot of what Dick Bruna did was really simple - his illustrations have a childlike sense to them. Her face is instantly recognizable," said Jackie DeMaio, who oversees the Miffy brand in the U.S. and Canada for Joester Loria Group. "We've seen some great reaction in other markets and we're anticipating fans in the U.S. and Canada will love it as well."

The collection is painted in a palette of summery colors with pinks and greens with bright splashes of colors like poppy red and Starbucks signature green.

"Part of her appeal is her ability to connect with so many people, that can be done in expressive color," DeMaio said. "What we're doing feels natural to the brand in terms of how we connect to our fans."

DeMaio said that "Starbucks is a bright spot in your day, just like Miffy. Like the little note that baristas write on your cup - it's another to chance to create whimsy."

What's in the Miffy + Starbucks collection

The Miffy + Starbucks collection is available in participating Starbucks coffeehouses in the U.S. and Canada starting May 19, while supplies last.

Gift card

It's easy to share the gift of Starbucks with Miffy + Starbucks Gift Cards, available as physical and digital gift cards with a minimum load of $5.

Exclusively online at Starbucks Shop

There's more Miffy for Starbucks Rewards Reserve members exclusively at the Starbucks Shop online. The collection includes a large Miffy plush ($49.95), perfect for cuddling. There's also a charming nylon tote adorned with Starbucks and Miffy icons ($39.95) and a coordinating zippered pouch ($24.95). Shop.Starbucks.com