Consumer Brands Launches Second Annual National Consumer Transparency Week

New data shows Americans increasingly rely on FACTS UP FRONT® and SmartLabel® while shopping

ARLINGTON, Va. - The Consumer Brands Association launches its second annual National Consumer Transparency Week which highlights the consumer packaged goods (CPG) industry's ongoing commitment to enhancing consumer transparency and the important role safe, affordable and convenient food, beverage, household and personal care products play in Americans' lives every day.

New Nielsen Consumer LLC data released by the association today, along with a Consumer Brands analysis shows how consumers are increasingly engaging with industry transparency tools like FACTS UP FRONT® and SmartLabel® to make informed choices.

Data Highlights:

• FACTS UP FRONT is on more products than ever: According to Nielsen Consumer LLC, FACTS UP FRONT is featured on 7 in 10 products in the U.S. which is a 65% increase from 2021.
• Consumers rely on FACTS UP FRONT: According to a recent IFIC Food Labeling Spotlight Survey, 9 in 10 Americans who check nutrition information while grocery shopping are familiar with FACTS UP FRONT, and more than half say they often or always use it to guide their purchase decisions.
• SmartLabel products are increasingly present in shopping carts: According to Nielsen Consumer LLC, products participating in SmartLabel can now be found in more than 1 in 5 U.S. grocery shopping carts.
• SmartLabel usage is up: A recent Consumer Brands analysis found that SmartLabel usage is up over 40% from 2024 to 2025, with labels being scanned over 9 million times in 2025 alone.
• Find additional data here.

"Safety is a nonnegotiable for the makers of America's trusted household brands and transparency has long been a core value of our industry because consumers deserve clear and trustworthy information about the products they purchase. The data released today shows consumers are actively using these industry-led, voluntary transparency tools to make informed choices while at the grocery store," said Melissa Hockstad, president and CEO of Consumer Brands. "Transparency and affordability go hand in hand. While consumers want more ingredient transparency, they also want to be able to afford these everyday essential products. That's why Consumer Brands supports a consistent national framework for ingredient safety and transparency to replace the patchwork of state mandates that will drive up grocery costs."

Hear more from Hockstad in this newly released video and blog post.

ABOUT THE CONSUMER BRANDS ASSOCIATION

The Consumer Brands Association champions the industry that makes the products you choose and the brands you trust. From household and personal care to food and beverage products, the consumer packaged goods industry plays a vital role in powering the U.S. economy, contributing $2.5 trillion to U.S. GDP and supporting 22.3 million American jobs.