BPI Names Katie Cronen Partner

Senior communications strategist will help clients turn audience research into sharper framing, messaging and reputation strategy

BPI today announced that Katie Cronen has joined the firm as a Partner, strengthening the firm's audience intelligence, research and strategic communications capabilities. Based in New York, Cronen will work across BPI to help clients translate audience research into communications strategy, message framing, and execution.

Cronen brings deep experience across narrative and message strategy, communications and marketing research, reputation and issues response, and executive communications. Her work has included significant focus on healthcare, biopharmaceuticals, financial services, automotive, food, and other highly regulated industries.

"In deeply technical industries like healthcare, the science and strategy can be strong, but those alone don't change perceptions. Katie has a rare ability to distill complex topics to tight, actionable messages that resonate with stakeholders." said BPI CEO Andrew Bleeker.

Prior to joining BPI, Cronen was a Partner at Carter Intelligence Group. Earlier, she spent 15 years at maslansky + partners, where she led client strategy and strategic messaging across a portfolio of Fortune 500 companies and leading organizations, all looking to tell their best story.

"The most useful insight doesn't sit in a deck. It changes what organizations do. BPI has built an extraordinary platform connecting audience understanding, strategy, persuasion and measurement, and I'm excited to be part of it." said Cronen.