Fujifilm Reinforces Production Facilities for instaxTM Films (Fujifilm)

TOKYO, October 20, 2026 - FUJIFILM Corporation announces a 3 billion JPY investment into its Ashigara Site at the Kanagawa Factory in Japan to reinforce production facilities for instax^™ films. In order to cater to the growing global demand for the instax^™ series, Fujifilm has been continuously expanding the production capacity of instax^™ film. The newly enhanced production facilities will begin operations in stages from spring 2027 and are expected to be fully operational from spring 2028. When the new production lines become fully operational, instax^™ film production capacity will increase by approximately 20% compared to FY2026.

Since its launch in 1998, instax^™ has continued to evolve through product development that incorporates the latest trends and technologies. Today, it is an instant photo system available in more than 100 countries worldwide. Beyond enabling users to instantly print and share photos on the spot or carry them as cherished memories, instax^™ has gained growing popularity around the world as an entertainment brand that fosters communication through photography, allowing people to express their individuality by sharing images on social media and connecting with others through photographic experiences.

The instax^™ series has expanded its lineup from analog instant cameras to hybrid instant cameras, smartphone printers, and palm-sized digital cameras. Driven by instax^™'s unique value proposition and the continued expansion of usage opportunities, cumulative worldwide sales of instax^™ products surpassed 100 million units by the end of FY2024. In FY2025, sales reached 200 billion JPY, marking a fifth consecutive year of record-high sales since FY2021.

To meet the growing global demand, Fujifilm has been continuously investing in production facilities for instax^™ film since 2022. When the new production facilities become fully operational, production capacity for instax^™ film will increase by approximately 70% compared to FY2022.

Fujifilm will continue to explore the limitless possibilities of photography, expand the world of instax^™ instant photo system that allows people to enjoy on-the-spot photo printing.