05/18/2026 | Press release | Distributed by Public on 05/18/2026 11:15
Recent FDA authorization of fruit-flavored e-cigarettes enables & encourages youth tobacco use
[WASHINGTON, D.C.] - U.S. Senators Richard Blumenthal (D-CT) and Jeff Merkley (D-OR) led a group of ten senators in calling on Acting Commissioner of the Food and Drug Administration (FDA) Kyle Diamantas to rescind FDA's recent decision to authorize flavored e-cigarette products that appeal to children. By authorizing fruit flavors, the FDA is once again enabling a resurgence in youth tobacco use and exacerbating the risk of serious chronic disease and death for a new generation. This is compounded by FDA's recent guidance allowing e-cigarettes to be marketed pending FDA review.
"There is no scientific consensus that flavors provide a benefit to adults who want to quit using tobacco products, but there is clear data that proves flavored products draw in young people and that the tobacco industry intentionally markets flavored products to young people," the senators wrote.
While the U.S. has made significant progress reducing youth e-cigarette usage, over 1.4 million middle and high school students still use e-cigarettes according to the 2025 Youth Tobacco Survey.
In addition to Blumenthal and Merkley, the letter was signed by U.S. Senators Edward J. Markey (D-MA), Tammy Baldwin (D-WI), Dick Durbin (D-IL), Mazie K. Hirono (D-HI), Jack Reed (D-RI), Elizabeth Warren (D-MA), Tammy Duckworth (D-IL), and Cory Booker (D-NJ).
The full text of the letter can be found here and below.
Dear Mr. Diamantas,
We are deeply concerned by the Food and Drug Administration's (FDA) shortsighted and reckless decision to authorize flavored e-cigarette products that appeal to children. By authorizing fruit flavors, FDA is once again exacerbating the risk of chronic disease and death for a new generation. We urge FDA to rescind this decision immediately.
While the U.S. has made significant progress in reducing youth e-cigarette use, according to the 2025 Youth Tobacco Survey, over 1.4 million middle and high school students still use e-cigarettes.[1] There is no scientific consensus that flavors provide a benefit to adults who want to quit using tobacco products, but there is clear data that proves flavored products draw in young people and that the tobacco industry intentionally markets flavored products to young people. According to FDA's own figures, nearly all youth who use e-cigarettes report using flavored products, and fruit flavors are the most popular.[2] A 2024 report from the Senate Permanent Subcommittee on Investigations detailed FDA's failure to regulate flavored e-cigarettes when manufacturers first put them on the market, which led to soaring rates of vaping among high school and middle school students, undoing decades of progress in reducing youth tobacco use.[3]
Media reports suggest that FDA was pressured by the White House to make this decision-effectively abandoning its scientific integrity to help the President score political points. It is no secret that during his 2024 campaign, President Trump promised to "save vaping",[4] risking the health of American children in favor of his political donors.[5] Just last month, The Wall Street Journal reported on internal documents showing that former FDA Commissioner Makary had concerns about the public health risks of authorizing flavored products that appeal to children.[6] Further, the New York Times recently reported that Dr. Makary "ultimately resigned over concerns about the administration's decision to authorize fruit-flavored e-cigarettes, an action he opposed."[7] This adds to the mounting evidence that potential political conflicts of interest led FDA to approve these dangerous products rather than impartial science and public health considerations, as required by the law. Trust is a key component of public health, and these actions erode public trust-threatening lives and risking Americans' confidence in our public health agencies.
FDA justified its approval of these dangerous products by claiming that the use of "device access restriction (DAR) technology" will mitigate the risk to young people. However, just two months ago, FDA issued draft guidance stating that there is a "current lack of real-world experience regarding use of DAR to prevent or sufficiently mitigate the risk of youth use."[8] Relying on unproven technology - technology that FDA itself said is likely insufficient to protect children - in justifying its approval of these products[9] is not just hypocritical, but foolish and extremely dangerous.
The harmful impact of this decision is compounded by President Trump's efforts to dismantle tobacco prevention and cessation programs. This includes attempts to eliminate the Centers for Disease Control and Prevention's (CDC) Office on Smoking and Health (OSH), which is essential to preventing youth tobacco use[10] and a key source of federal funding for state quitlines[11] and the Tips From Former Smokers educational campaign that help adult tobacco users with cessation,[12] causing an upheaval at FDA's Center for Tobacco Products by terminating-and then later reinstating-staff responsible for levying fines on retailers that sold tobacco to minors,[13]and cutting research at the National Institutes of Health, including a grant that sought to determine the most effective messages to persuade teenagers not to vape.[14] Taken together, these actions significantly impair the ability to protect youth from Big Tobacco's predatory practices and will likely lead to a renewed surge in youth use of flavored tobacco products.
In order to protect public health and restore faith in the scientific integrity of the FDA, we request responses to the following questions by June 1, 2026:
Thank you. We look forward to your response.
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[1]National Youth Tobacco Survey. U.S. Food and Drug Administration. March, 4th 2026. https://www.fda.gov/tobacco-products/youth-and-tobacco/national-youth-tobacco-survey-nyts
[2]Ibid.
[3]"The Youth Vaping Epidemic: Federal Regulation of E-cigarettes and the Rise of JUUL and Puff Bar." February 29, 2024. https://www.hsgac.senate.gov/wp-content/uploads/2024-02-29-PSI-E-cig-Report-Final.pdf
[4]Ventura, Juliann. "Trump vows to 'save vaping' despite previous support for ban." The Hill. September 21, 2024. https://thehill.com/policy/healthcare/4892387-trump-vaping-ban-post/
[5]Durkee, Alison. "This Tobacco Giant Was The Biggest Corporate Donor to the 2024 Presdiential Race." Forbes. December 27, 2024. https://www.forbes.com/sites/alisondurkee/2024/12/27/this-tobacco-giant-was-the-biggest-corporate-donor-to-the-2024-presidential-race/
[6]Essley Whyte, Liz. "White House Pushes for Flavored Vapes Blocked by FDA Head." The Wall Street Journal. April 17, 2026. https://www.wsj.com/politics/policy/white-house-pushes-for-flavored-vapes-blocked-by-fda-head-2f8f0138?mod=article_inline
[7]Jewett, Christina. "F.D.A. Commissioner Marty Makary Resigns After Weeks of Pressure." The New York Times. May 12, 2026. https://www.nytimes.com/2026/05/12/us/politics/trump-fires-fda-commissioner-makary.html
[8]"Flavored Electronic Nicotine Delivery Systems (ENDS) Premarket Applications - Considerations Related to Youth Risk." Draft Guidance for Industry. U.S. Food and Drug Administration. March 2026. https://www.fda.gov/media/191455/download
[9]"FDA Expands Market Access, Authorizes New ENDS Products." U.S. Food and Drug Administration. May 5, 2026. https://www.fda.gov/news-events/press-announcements/fda-expands-market-access-authorizes-new-ends-products
[10]Dale, Jill. "New Report Details Devastating Impact of Federal Cuts on Lifesaving Tobacco Prevention and Quit Programs. American Lung Association. May 28, 2025. https://www.lung.org/media/press-releases/new-report-details-devastating-impact-of-federal-c
[11]Todd, Sarah. "Why CDC cuts are being called "the greatest gift to tobacco industry in the last half century." STAT News. April 14, 2025. https://www.statnews.com/2025/04/14/cdc-closing-office-smoking-health-called-gift-to-big-tobacco-by-former-osh-director/
[12] "Tips From Former Smokers." U.S. Centers for Disease Control and Prevention. March 31, 2025. https://www.cdc.gov/tobacco/campaign/tips/index.html
[13]Cancryn, Adam and Gardner, Lauren. "The FDA fired its tobacco enforcers. Now it wants them back." POLITICO. April 14, 2025. https://www.politico.com/news/2025/04/14/fda-fired-tobacco-enforcers-asked-return-00289985
[14]Jewett, Christina. "Trump Budget Cuts Hobble Antismoking Programs." The New York Times. May 15, 2025. https://www.nytimes.com/2025/05/15/health/trump-budget-cuts-anti-smoking-tobacco.html