Gina Jones Signs With TikTok’s SoundOn

Today (8.25), Gina Jones, the Tennessee-based digital creator and songwriter behind the viral "Gina's Pet Bangers" series, is announced as the latest artist signed to SoundOn, TikTok's music distribution and promotion platform.

Earlier this year, Jones went viral for her ugly-cute-dog-inspired country-meets-hip-hop songs, written alongside her granddaughter. What began as a playful creative outlet while she navigated grief and cared for her mother in hospice grew into a beloved catalog of tracks, including "Emerald Jade Green Ball," "Chippy Dippy Dopey Duck," and "Leeda Beeda Boda Butt." Jones shared her story with WKRN Local on 2 in July. Watch the full interview, here: wkrn.com/video/gina-jones-ginas-pet-bangers/12020642

As Jones' songs began trending on TikTok, she caught the attention of Genni co-founder and CEO Johnny Cloherty, who spotted her music while using the company's Genni Trackers software. He reached out to Jones directly, and the two began working together on the Pet Bangers collection - with Genni's data software and agency personnel powering influencer campaigns that helped drive the viral success of her music. That momentum led to Jones signing her first-ever deal with SoundOn.

"SoundOn is excited to work with Gina Jones on her Pet Bangers collection," says TikTok and SoundOn Creator and Agency Operations Manager Amanda Brommel.

"I am extremely excited to work with SoundOn," says Jones. "I've been writing songs professionally for over 30 years and this has been the most fun and rewarding experience of my life. Working with SoundOn is a dream come true for both me and my family. We can't wait to see what they do with our collection."

"When we first spotted Gina's tracks through Genni Trackers, her lighthearted storytelling and immediate connection with audiences were undeniable," says Cloherty. "By pairing her unique creativity with our audience analytics and targeted influencer campaigns, we were able to turn that initial spark into real, measurable growth. We're thrilled Genni's tools helped drive the success that led her to SoundOn."

Through its Creators on Demand platform, Genni continuously ingests thousands of songs to surface emerging tracks before they break. Its AI-powered audience analytics helped identify the creators best suited to amplify Jones' music, contributing to more than one million streams on Spotify and 160,000 pieces of UGC across socials.

Follow Gina Jones:

TikTok | Instagram | Facebook | Website | Spotify

Follow Genni online:

Website | Press Page | Instagram

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ABOUT GENNI:

Genni is a marketing technology platform with a managed services division.

Genni is a leading force in modern marketing, powered by a team of specialists who are passionate about shaping the future of brand engagement. With a deep understanding of digital trends and consumer behavior, we craft campaigns that drive real impact and lasting connections.

We redefine creator marketing by blending cultural insights, best-in-class technology, and data analytics to drive real impact. Our innovative platform creates a thriving ecosystem where marketers and creators collaborate effortlessly, ensuring brands stay ahead of cultural trends. With our finger on the pulse of social media and emerging experiences, we make it easy to engage audiences today while shaping the conversations of tomorrow.

ABOUT TIKTOK'S SOUNDON:

SoundOn is TikTok's all-in-one music distribution and promotion platform - built for indie record labels and artists who want global reach while maintaining their ownership and autonomy.

We deliver your catalog to every major DSP, plug your music into TikTok's creator ecosystem, and give you the tools to manage royalties, splits, and analytics from a single dashboard. Find out more here: https://www.soundon.global