CTO Realty Growth selects JLL to lead Zona Rosa retail leasing

Key Takeaways

• CTO Realty Growth has selected JLL to lead retail leasing at Zona Rosa, a mixed-use lifestyle center in Kansas City's fast-growing Northland submarket.
• The assignment follows CTO's recent acquisition of the 768,000-square-foot center, which marks the company's entry into the Kansas City market.
• Through its 10Twelve platform, JLL will help further curate Zona Rosa's merchandising mix and strengthen its position as the Northland's premier shopping, dining and entertainment destination. Available space ranges from 1,500 to 50,000 square feet, along with pad site opportunities.

The Announcement

KANSAS CITY, September 24, 2026 - JLL announced today that it has been selected by CTO Realty Growth (CTO) to lead retail leasing at Zona Rosa, a mixed-use lifestyle center in the Northland submarket. The assignment follows CTO's acquisition of the 768,000-square-foot center.

The assignment is led by JLL Senior Vice President Sarah Norlander, part of the firm's 10Twelve platform, in partnership with Kansas City-based Vice President Jayme Miller. 10Twelve is a specialized retail leasing group focused on curating community-driven tenant mixes for lifestyle centers, high-end retail and mixed-use developments.

"JLL is incredibly excited to work alongside CTO to help Zona Rosa realize its full potential," said Jayme Miller. "As a Northland resident who shops and spends time here, I have a deep appreciation for what this center means to the community and understand the opportunities that lie ahead. Our team can't wait to leverage our expertise to build on its current success and ensure Zona Rosa is a go-to destination for shopping, dining and community gathering."

Zona Rosa blends retail, multifamily and office space with two green spaces, live music and events, and architectural charm. The center is anchored by retailers including Dick's Sporting Goods, Barnes & Noble, DSW and Sephora and features a mix of national and local tenants serving the growing Northland community.

"Zona Rosa is a standout property, and we're thrilled it's part of our move into Kansas City," said Alex Gordon, Vice President at CTO. "Working with JLL's 10Twelve team, we're building on its strong foundation by introducing new concepts, strengthening the merchandising mix and creating even more reasons for people to visit and stay."

JLL is now marketing available retail and restaurant space at Zona Rosa ranging from 1,500 to 50,000 square feet, along with pad site opportunities.

The center sits at the northwest corner of I-29 and Barry Road in the heart of the Northland, the fastest-growing submarket in the Kansas City metro. The area is supported by 13,000 acres of new sewer infrastructure and several master-planned developments that are expected to drive continued residential growth.

Zona Rosa's strategy reflects a broader shift in how mixed-use centers generate value. According to JLL's Lifestyle Districts 2026 report, curated retail can be the most important factor in establishing a district's identity and driving demand across other property types, bringing in visitors and keeping them there longer. The report finds retail-first centers can attract up to five times the foot traffic of retail-light peers. That dynamic underscores the opportunity at Zona Rosa, where a strong retail core can lift the performance of the entire center.

For more news, research and industry insights, please visit JLL's newsroom.

About JLL

JLL (NYSE:JLL) is a leading global commercial real estate services and investment management company with annual revenue of $26.1 billion, operations in over 80 countries and a global workforce of more than 112,000 as of June 30, 2026. For over 200 years, clients have trusted JLL, a Fortune 500^® company, to help them confidently buy, build, occupy, manage and invest across a variety of industries and property types, including office, industrial, hotel, multi-family, retail and data center properties. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. Powered by rich global datasets and leading technology capabilities, we provide coordinated, end-to-end delivery of real estate services for a broad range of global clients who represent a wide variety of industries. Through LaSalle Investment Management, we invest for clients on a global basis in both private assets and publicly traded real estate securities. For further information, visit jll.com.

About 10Twelve

10Twelve is a boutique retail leasing platform within JLL focused on creating compelling, differentiated destinations through strategic merchandising and thoughtful tenant curation. Combining deep retail expertise, local market intelligence and the scale and resources of JLL, 10Twelve collaborates with owners and developers to develop and execute leasing strategies tailored to each property, its market and the customers it serves. Working across 58 projects representing approximately 9 million square feet nationwide, the team specializes in identifying and attracting a dynamic mix of national, emerging, regional and local retailers, restaurants and experiential concepts that are distinctive to their markets and aligned with each asset's positioning. Through strategic merchandising and tenant mix curation, 10Twelve helps clients strengthen asset positioning, enhance the customer experience and drive long-term value.

About CTO Realty Growth, Inc.

CTO Realty Growth, Inc. owns and operates high-quality, open-air shopping centers located primarily in the higher growth Southeast and Southwest markets of the United States. CTO also externally manages and owns a meaningful interest in Alpine Income Property Trust, Inc. (NYSE: PINE), a publicly traded net lease REIT.

We encourage you to review our most recent investor presentation and supplemental financial information, which is available on our website at www.ctoreit.com.