Paramount Forms Unified Games Studio, Names Tony Driscoll as President

"I spent the early part of my career at Walt Disney Imagineering, and one of the main lessons that stayed with me is that there is no more powerful fan relationship than one where you put someone inside a world. Games are the ultimate expression of that," Driscoll says.

The idea has followed him ever since.

"This division launch marks a meaningful evolution in how we think about games - not as an extension of our business, but as a core pillar of our content strategy alongside film, television and streaming," said Driscoll. "We are committed to creating exceptional games for every type of player, from casual to AAA, and building enduring experiences across our beloved Paramount IP and original worlds that deepen fan engagement and drive long-term growth."

The goal is not only to make great games, but to build franchise platforms and fan communities that feed back into everything Paramount creates. "When done well, the games we develop are foundations for fan communities to grow inside these worlds," Driscoll explains. "The core games come first; you have to earn community with something worth caring about. But the ceiling on what these franchises can become is a function of how deeply fans can participate."

That's a lesson Driscoll learned firsthand. At Epic Games, Driscoll built the IP Partner Program, the architecture behind how major brands show up inside Fortnite, and he's bringing that same thinking to Paramount.

He's particularly interested in the creator economy, where he sees an enormous and still underappreciated opportunity taking shape. "The creator economy on platforms like Fortnite and Roblox is already one of the most interesting things happening in games, with billions of hours already being played in experiences built by independent creators," he says. "And related to that trend, AI tools are going to make it easier than ever for anyone with a creative idea to actually build it. Many of the traditional constraints around skills and capital are going to start to fall away for a whole tier of interactive entertainment. For a company that owns a substantial portfolio of beloved IP, that's an enormous opportunity."