Samsung Powers the Modern Guest Experience at voco Times Square

Today marks the official launch of voco Hotel Times Square - Broadway, part of IHG Hotels & Resorts, featuring over 400 Samsung Hospitality TVs to deliver a fully connected, technology-driven guest experience.

One of the last new-build hotels approved in the landmark Times Square neighborhood, the 32-story hotel blends the energy of the city with a warm, inviting atmosphere inspired by Prohibition-era speakeasies. Rich textures, soft lighting and vintage-inspired design create an intimate, welcoming environment, while Samsung solutions across guest rooms and key touchpoints work seamlessly in the background to deliver a comfortable, convenient and personalized stay for every traveler.

This installation reflects Samsung's continued investment in hospitality innovation, enabling hotels to deliver smarter operations and more engaging guest experiences through a connected ecosystem of displays and scalable solutions.

Samsung personalizes the guest experience

At the core of the deployment are 436 Samsung Hospitality TVs (BU8000), transforming in-room entertainment into a premium, intuitive experience. With crisp 4K resolution, built-in streaming apps and seamless casting via Google Cast and Apple Airplay, the displays allow guests to instantly access their favorite content from personal devices without additional logins or hardware. Secure, private pairing and simplified connectivity remove friction from the experience, enabling a more customized and effortlessly connected stay.