07/15/2026 | Press release | Distributed by Public on 07/15/2026 15:00
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FORM 4
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940 |
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| Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. | |||
| Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number. | SEC 1474 (9-02) | ||
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1. Title of Derivative Security (Instr. 3) |
2. Conversion or Exercise Price of Derivative Security | 3. Transaction Date (Month/Day/Year) | 3A. Deemed Execution Date, if any (Month/Day/Year) |
4. Transaction Code (Instr. 8) |
5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) |
6. Date Exercisable and Expiration Date (Month/Day/Year) |
7. Title and Amount of Underlying Securities (Instr. 3 and 4) |
8. Price of Derivative Security (Instr. 5) |
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) |
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) |
11. Nature of Indirect Beneficial Ownership (Instr. 4) |
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| Code | V | (A) | (D) | Date Exercisable | Expiration Date | Title | Amount or Number of Shares | ||||||||
| Restricted Stock Units | $ 0 | 07/13/2026 | A | 109,361 | (1) | (1) | Common Stock | 109,361 | $ 0 | 109,361 | D | ||||
| Employee Stock Option (right to buy) | $11.43 | 07/13/2026 | A | 166,018 | (2) | 07/13/2036 | Common Stock | 166,018 | $ 0 | 166,018 | D | ||||
| Reporting Owner Name / Address | Relationships | |||
| Director | 10% Owner | Officer | Other | |
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Cole Charlie 5 LANDS' END LANE DODGEVILLE, WI 53595 |
X | Chief Executive Officer | ||
| /s/ Nathaniel Gaede as attorney-in-fact for Charlie Cole | 07/15/2026 | |
| **Signature of Reporting Person | Date |
| * | If the form is filed by more than one reporting person, see Instruction 4(b)(v). |
| ** | Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a). |
| (1) | These are time-based restricted stock units (RSUs) that will vest in three annual installments on July 13, 2027 (25%), July 13, 2028 (25%) and July 13, 2029 (50%), subject to certain vesting conditions and acceleration events. Each RSU represents a contingent right to receive one share of common stock upon satisfaction of the applicable vesting conditions |
| (2) | The option will vest in three annual installments on July 13, 2027 (25%), July 13, 2028 (25%) and July 13, 2029 (50%), subject to certain vesting conditions and acceleration events. |