Ayotte Nominates Lucy C. Lange to Lead the BEA

CONCORD, NH - Today, Governor Kelly Ayotte nominated Lucy C. Lange to lead the Department of Business and Economic Affairs as its next Commissioner. Currently the President of Manchester Media Group, Lange brings 20 years of private sector and marketing experience.

Governor Ayotte released the following statement on Lange's nomination:

"We need a fresh outlook on how we market New Hampshire to businesses looking for a new place to grow, and that's what Lucy Lange brings to the table. Lucy's creativity and well-respected private sector experience are exactly what we need in our next BEA Commissioner."

Mayor Jay Ruais of Manchester added the following statement in support of Lange:

"Lucy Lange has been a tremendous asset to the Queen City's business community throughout her time at Manchester Media Group. She's creative, community-focused, and deeply committed to showcasing the people, places, and organizations that make Manchester so special. Lucy is an excellent choice to lead the BEA and market New Hampshire as the best state for economic opportunity."

Highlights on Lucy Lange:

• More than 20 years of experience in broadcasting and media management, marketing, and business development.
• Proven track record managing multi-million-dollar operations, improving financial performance, and leading major-market sales organizations.
• Active leader in industry and civic organizations with a strong focus on local service and community connection.

About Lucy Lange:

Lucy C. Lange is a media executive with more than 20 years of experience in strategic planning, financial management, and stakeholder engagement. She has served as President and General Manager of Saga Communications of New England LLC, doing business as Manchester Media Group, since October 2020. In this role, she oversees a portfolio that includes WZID, WFEA, WMLL, and their affiliated HD stations, as well as five radio brands serving audiences across New Hampshire.

Under Lange's leadership, Manchester Media Group has focused on strengthening its connection to local communities and building long-term partnerships with listeners and advertisers. She manages multi-million-dollar operations and has led efforts to improve operational efficiency and financial performance. Her career in broadcasting began in 1996 and includes senior leadership roles at iHeartMedia, Comcast Spotlight, and Time Warner, Inc., where she oversaw major market sales operations.

Lange is actively involved in industry and community organizations, including serving as Treasurer of the New Hampshire Association of Broadcasters and as a board member of Friends of the Manchester Animal Shelter. She is also a member of the ReGen Valley Tech Hub Consortium and the American Legion Auxiliary and previously served on the board of the Vermont Association of Broadcasters. Originally from Buffalo, N.Y., she moved to New Hampshire in 2008 and currently lives in Bedford with her daughter, Ella.