XR Receives Continued MRC Accreditation for Video Ad Measurement

New York, NY - November 5, 2025 - XR Extreme Reach (XR), the industry's leadingplatform for powering advertising operations, today announced it has againearned Media Rating Council (MRC) accreditation for its XR Video Ad Serving measurementsolution.

"MRC accreditation is a powerful validation of XR'sability to deliver ads and accurately report on them across every mediaplatform and device," said John Batter, CEO of XR Extreme Reach. "As theadvertising landscape shifts, we remain focused on delivering the most trusted,transparent, and accountable advertising operations platform for brands,agencies, and media partners worldwide."

The MRC has reaffirmed XR's commitment to excellence,confirming the company's Ad Serving measurement meets its rigorous standardsfor video advertising impression measurement and reporting across Desktop,Mobile Web, Mobile In-App, and CTV, following a comprehensive June 2024 to May2025 audit.

"MRC congratulates XR on achieving continued accreditationof the XR Video Ad Serving service for video impressions in desktop, mobileweb, app and CTV environments" said George Ivie, MRC CEO and ExecutiveDirector. "This demonstrates XR's continued commitment to valid, reliable andeffective measurement compliant with industry accepted standards."

XR powers the entire advertising lifecycle, from productionto playout. The company's platform lets brands pay talent, track rights, managecreative assets, and deliver campaigns everywhere audiences are engaging media.By bringing all advertising operations together on one smart platform, XR helpsbrands control ad production costs better, launch campaigns faster, staycompliant, and make a bigger impact.

About Extreme Reach (XR)

XR helps brands manage everyvaspect of their advertising creative, from talent payments and rights to advdelivery, so every ad lands exactly how and where it should. The XR platform powers millions of ad creative assets for the world's top brands, simplifying how marketers version ads, archive content, deliver campaigns, pay talent, and track usage rights, all while saving time and money. Headquartered in New York, XR also has offices in Canada, Europe, Asia, and Australia.

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