Discover Boating’s PSA Campaign Builds Momentum and Public Interest

Launched in early summer and still going strong, Discover Boating's year-round public service announcement (PSA) campaign in collaboration with Progressive Insurance^® continues capturing attention and building trust among the next generation of boaters. By highlighting the fun, accessibility, and safety of boating, the campaign inspires new audiences to get on the water. The PSAs feature top-performing content from the Boating Safety Basics Video Series, Presented with Progressive and support the industry's "See You Out Here" marketing campaign.

What Is a PSA

Public Service Announcements (PSA) are short, informative messages distributed through media channels like television, radio, and streaming platforms. They are designed to serve the public by promoting safety, awareness, or a lifestyle that benefits the broader community. By showing how boating is safe, fun, and accessible, these campaigns help attract new audiences and inspire action. In some cases, PSAs can be a person's first touchpoint with the boating lifestyle. Clear, uplifting messages remove barriers to entry and help newcomers feel confident, welcomed and informed.

Why Does It Matter?

Over the past several years, Discover Boating's PSAs have consistently delivered measurable impact in a cost-efficient way. Thanks to donated airtime across major networks and streaming platforms, these campaigns achieve wide reach without traditional advertising spend, while delivering compelling stories in a non-commercial tone that resonate with future boaters. This proven model not only helps scale awareness, but it's also an impactful tool to educate new audiences and help convert interest into participation to help fuel long-term growth.

Incorporate PSA Content into Your Marketing

When the industry promotes safety, education, and fun together, everyone benefits. You can use the Discover Boating PSA videos, available at the Discover Boating Industry Resource Center, in your showroom, website, social channels, or email campaigns.