Burson Wins Warburtons Account Across Brand and Corporate Communications Ahead of 150th Anniversary

London - November 13, 2025 - Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced its appointment as Brand, and Corporate Communications agency for Warburtons, Britain's largest bakery brand. As Warburtons prepares for its landmark 150th anniversary next year, Burson will spearhead major brand campaigns that build on its rich heritage and innovation as well as drive corporate news and initiatives.

Tearmh Taylor, Head of PR at Warburtons, commented on the appointment: "We were really impressed with Burson's passion for creative storytelling, ability to secure earned attention and approach to building great client relationships. As a family business, we always look for partners who not only can deliver exceptional results, but that understand our family values and brand personality - we found that in the Burson team. Next year is a pretty big year for Warburtons, and we are excited to see what we can deliver together over the next 12 months and beyond."

Paola Nicolaides, Managing Director, Consumer & Brand at Burson, who will lead the Warburtons account, said: "Warburtons is, quite simply, a dream client. They are the bedrock of British society, and there's endless scope to work alongside their brilliant in-house brand team. We are incredibly excited to get our campaigns underway and build this incredible partnership."

Burson's role underscores its strong reputation for delivering powerful, integrated communications strategies that resonate across both consumer brand and corporate landscapes. The agency will focus on elevating Warburtons' brand narrative, driving consumer engagement, and ensuring the bakery's 150th anniversary is celebrated with widespread impact.

This latest news further underscores WPP's ongoing momentum and sustained growth across its global network. It follows a series of significant new business wins and expanded remits with leading brands worldwide, including Mastercard, Reckitt and Heineken, where the company's proprietary AI platform for marketing, WPP Open, was instrumental in securing these successes.